Once you buy Bitcoin, Ethereum, or any other cryptoasset, you’re definitely not done yet. The hard part is what comes next – deciding how to custody your cryptoassets.
If you own a significant amount of crypto, the biggest problem you need to solve is how to solve it securely. Having your own cold storage devices is fine for some, but others want third-party solutions that are even more bulletproof, although there is also the trusted third-party risk to consider.
The web is full of horror stories of people who got their cryptos stolen, or just misplaced the information necessary to access their holdings.
The challenge of custody remains, in my opinion, one of the biggest impediments to the mainstream adoption of Bitcoin.
On the other hand, several companies have been working on coming up with a solution for the custody challenge.