When first starting off in internet marketing and affiliate marketing in particular, it’s easy to get lost in the terminology of this industry.
One of the terms that confused beginners is EPC, or Earnings per 100 Clicks.
EPC is a computed correlation between clicks and earnings usually averaged on the last 7 days or the last 30 days. This can give you an indication of how successful a program is and how it will work for you.
So if a product has $190 7-Day EPC, it means that on an average 7-day period of observation, affiliates are earning $190 on every 100 clicks they generate. That can be broken down further to arrive at the value of 1 click: $1.90.
This one of those things you should look at carefully when choosing affiliate programs to promote. One program might promise a big cut but then have a very low EPC, while another might offer a slightly lower percentage cut on each product sold, but have a higher EPC. That meant that the latter product is more popular and I would thus usually end up promoting the product with the higher EPC.
In essence, EPC will give you a very good indication whether a certain product is sellable or not. I’m always on the lookout on EPC whenever I join a particular program, and you should be too.