Many founders I know are confused about social media. They know they should be posting somewhere, but the advice is contradictory. Some swear by X for reach. Others say LinkedIn is where the decision-makers are. Most end up doing neither consistently. I’ve spent 20 years building in the WordPress ecosystem. I’ve watched social platforms rise […]
How WordPress Founders and Businesses Should Use Social Media
I’ve been building WordPress products for 15 years and one pattern I see constantly is founders spreading themselves thin across too many social accounts without any clear strategy for what each one should accomplish. The typical setup looks something like this: a company account, one account per plugin, and sometimes a neglected personal account that […]
How I Hire Developers
When hiring developers, it’s crucual to develop a structured process that ensures you find the right candidates. Hiring can be a huge resource hog, especially for small companies that have to divert important resources like the CEO’s time for the hiring process. The method below was shared by one of my friends, Dan Avramescu, who […]
A Comprehensive Guide to Malta’s 5% Effective Corporate Tax Rate
Malta is an attractive destination for setting up companies due to its unique taxation system, which offers several benefits for non-resident and non-domiciled individuals. Over the years, I’ve delved very deep into the topic of tax optimization, and if you haven’t done so already, I recommend starting off with my article on low tax strategies […]
Should Freelancers Set Up a Company in Estonia?
Estonia has become one of the most popular places for European freelancers to set up a company. The combination of a genuinely digital-first government, EU legitimacy, and a deferred corporate tax system makes it stand out from almost every other jurisdiction. In this article I want to look at why tens of thousands of freelancers […]
A Guide to Basic Search Engine Optimization
I’ve never paid too much attention to SEO when writing, just because writing is really a research tool for me as I learn new topics and consolidate my opinions on others. However, there are a few habits and techniques that I’ve picked up over the years. I’ve been blogging for close to two decades after […]
Making Money in the Second Wave
Over the years I’ve come to realize that my best investments happen during the second wave of the product or industry lifecycle. The idea is loosely based on the Gartner Hype Cycle curve, the [amazon link=”0062292986″ title=”Chasm”] concept, the Hero’s Journey and the theory of Diffusion of Innovations. Let’s take an abbreviated at these models […]
Why and How to Buy Websites as a Profitable Investment (2026 Guide)
TL;DR: Buying websites can still be a profitable investment in 2026, but the market has shifted dramatically. AI-generated content, Google’s algorithm updates, and the decline of pure content sites mean you need a sharper eye for due diligence than ever. Content site multiples have dropped from 35-40x to around 24x monthly profit. SaaS and e-commerce […]
Podcasting – A Wonderful Medium for Learning and Spreading a Message
Mastermind.fm is my first foray into podcasting, and it’s been a great ride for a number of years now. I think podcasting is as popular as blogging now if not more so. Podcasts have become one of my favorite ways to consume new information and keep updated on my chosen subjects. While I still love […]
How To Hire Great Remote Workers (Legally)
Remote companies like RebelCode tend to hire people from all over the world. This sounds like a great idea to reduce the costs of having an office, as well as have a more diverse workforce and also reduce labor costs. How is it done in practice? Hiring Foreign Workers – Legal Implications There are two […]
What Are Good Operating Margins for WordPress Businesses?
WordPress businesses sit in a strange spot. The underlying platform is free and open source, but the businesses built on top of it — plugins, themes, hosting, SaaS products, managed services — can be extraordinarily profitable. The challenge is knowing what “good” actually looks like. Having run WordPress businesses for over a decade across plugins, […]
Can Digital Nomads Legally Pay No Taxes?
I spent a good part of my twenties traveling around the world during what was the start of the digital nomad movement. A recurring theme I kept hearing was the possibility of optimizing taxes by being a digital nomad. Just walk into any co-working space in South-East Asia, and a 20-year-old from the EU or […]
