Malta is an attractive destination for setting up companies due to its unique taxation system, which offers several benefits for non-resident and non-domiciled individuals.

Over the years, I’ve delved very deep into the topic of tax optimization, and if you haven’t done so already, I recommend starting off with my article on low tax strategies in Europe, where I cover the basics and also suggest a few different setups involving other countries in addition to Malta.

In this article, I will discuss Malta’s full imputation system, how it impacts both resident and non-resident shareholders, and how to structure companies for maximum tax efficiency.

Malta’s Full Imputation System

Malta is the only country in Europe that operates a full imputation system for corporate taxation. This means that corporate profits are taxed to the company at a rate of 35%.

However, when dividends are distributed to individuals out of taxed profits, the dividend carries an imputation credit of the tax paid by the company on the profits so distributed.

Essentially, this system eliminates the economic double taxation that arises under the classical system.

Implications for Resident Shareholders

In Malta, personal taxation is based on a progressive system, with rates ranging from 15% to 35%.

Therefore, for shareholders who are residents of Malta, since the current rate of income tax applicable to companies is 35% and the maximum rate applicable to individuals is also 35%, the receipt of a dividend out of these tax accounts can never result in a shareholder having to pay additional tax on receipt of the dividend.

Implications for Non-Resident Shareholders

Non-resident shareholders, on the other hand, will not be taxed in Malta on their dividends but would still need to declare the receipt of the dividends in their country of residence and pay tax there.

This creates a situation where it would be very disadvantageous to set up a company in Malta if you’re a non-resident shareholder because you’d have to pay the 35% corporate tax plus the tax on dividends in your country.

To address this issue, Malta offers a 6/7ths refund on the corporate tax paid in Malta if the shareholder is a non-resident and non-domiciled person. This brings down the effective corporate tax rate in Malta to 5%.

Who is this Setup Good For?

With that basic knowledge of how the full imputation system works and how it affects resident and non-resident company shareholders, let’s dig deeper into who the Malta setup is ideal for. I will list a few eligibility criteria for setting up in Malta.

1. Shareholder Structure: The company can be owned by individuals or corporate entities, either resident or non-resident. It’s crucial to understand the tax implications for shareholders in their country of residence, as they may be subject to additional taxes on dividends received from the Maltese company.
2. Business Activity: The company must carry out genuine business activities, whether trading, holding, or a combination of both. Purely shell or paper companies without substance are not eligible for the 5% effective tax rate.
3. Tax Residency: To benefit from Malta’s tax system, the company must be considered tax resident in Malta. This typically means that the company is either incorporated in Malta or, if incorporated elsewhere, managed and controlled from Malta.
4. Compliance with Maltese Regulations: The company must adhere to all relevant Maltese regulations, including company law, tax law, and anti-money laundering regulations. This includes timely submission of tax returns, financial statements, and other necessary documentation.

Optimizing the Company Structure in Malta

To make the most of Malta’s tax system, I recommend the following structure with two companies based in Malta:

1. Set up a Maltese Trading Company that generates income from its trading activities.
2. The Maltese Trading Company pays Malta Corporate Tax of 35% on net profits.
3. Upon distribution of dividends to the Maltese Holding Company, the latter may claim a 6/7 refund of Malta corporate tax paid by the Maltese Trading Company.
4. Dividend income and the tax refund received by the Maltese Holding Company are not liable to any further tax in Malta.
5. The Maltese Holding Company can distribute in full both the tax refund and the dividend income received to its foreign shareholder.
6. No withholding taxes are applied on dividends paid to the foreign shareholder.

This structure results in a net tax rate of 5% on company profits in Malta (after receiving the 6/7ths tax refund) plus the taxation on dividends received in the shareholder’s country of residence.

Keep in mind that as a shareholder, you will still need to pay taxes on dividends in the country where you are fiscally resident.

For example, if the shareholder is a resident of Spain, he would pay between 19% and 26% of tax on the dividends received from the Maltese company, since no withholding tax was applied at the shareholder level in Malta. As another example, if the shareholder lives in France, he will pay 30% (flat savings tax rate in France) on the net amount of dividends received from the Maltese company.

That is why I think pairing a company structure in Malta with living in Portugal is the perfect combination, since under the NHR program you’d be exempt for paying taxes on dividends for 10 years.

Can You Have Your Holding Company in Another Country?

It is not essential to have the holding company also based in Malta. There are many cases where having the holding company based in another country makes more sense.

The biggest two reasons not to have the holding in Malta would be the following:

• The setup involves a big company that has been operating its holding company in another country for many years. Moving that holding company would be a big hassle, not to mention potentially causing the ire of the local tax authorities and attracting unwanted attention.
• The ultimate beneficial holder might want to establish a presence in multiple countries (perhaps due to his flag theory preferences), or he might want to perform other investments from the holding company that are easier done if the holding company is placed elsewhere not Malta.

When structuring your business this way, the Maltese trading company would operate and generate income from its activities, while the holding company in the other country would own the shares in the Maltese trading company.

To determine the most convenient country for the holding company, consider the following factors:

1. Double Taxation Treaties: Check if the chosen country has a double taxation treaty with Malta, as these agreements often help reduce or eliminate withholding taxes on dividends, interests, and royalties. This can enhance tax efficiency when distributing profits from the Maltese trading company to the holding company.
2. Tax Regulations: Assess the tax regulations of the holding company’s country of residence, including taxes on dividends received from the Maltese trading company, capital gains tax on the sale of shares, and other relevant taxes. Ideally, choose a jurisdiction with low or no taxes on such income.
3. Holding Company Requirements: Some countries have specific legal and regulatory requirements for holding companies, such as minimum capital requirements, local directorship, or annual reporting obligations. Be aware of these requirements and ensure they align with your business plans and resources.
4. Substance Requirements: Consider the economic substance requirements in the holding company’s jurisdiction. Some countries may require a physical presence or a minimum level of economic activity to access their tax benefits. Ensure you can meet these requirements to maintain tax efficiency.
5. Confidentiality and Privacy: Evaluate the level of confidentiality and privacy provided in the chosen jurisdiction. Some countries offer higher levels of privacy protection for shareholders and company ownership information.

Some popular jurisdictions for holding companies include Cyprus, the Netherlands, Luxembourg, and Singapore. Each jurisdiction has its own set of advantages, and selecting the most suitable one depends on your specific business goals, tax planning objectives, and the relationship between the jurisdictions involved.

Additional Benefits

There are two additional big benefits of operating a corporate structure in Malta, one of them fairly new. Let’s have a look at them.

Tax Payment Deferral

In Malta, companies with most of their income sourced outside of Malta can benefit from a tax deferral mechanism, allowing them to defer their tax payments by up to 18 months. This provision can offer significant cash flow advantages and flexibility for businesses, especially those that rely on reinvestments or are in a growth phase.

Here’s an overview of the tax deferral mechanism in Malta:

1. Eligibility: To be eligible for the tax deferral, the majority of a company’s income must be sourced from outside Malta. The company must also meet all other tax compliance requirements, including accurate and timely filing of tax returns and the provision of necessary documentation.
2. Tax Deferral Period: The tax deferral allows companies to postpone their tax payments by up to 18 months from the end of the accounting period in which the income was generated. This means that if a company’s accounting period ends on December 31, the tax payment can be deferred until June 30 of the following year, at the earliest.
3. Application Process: To benefit from the tax deferral mechanism, companies must apply with the Maltese tax authorities, providing details about their income sources and the reasons for requesting the deferral. The tax authorities may ask for additional documentation to support the application.
4. Cash Flow Benefits: The tax deferral can provide significant cash flow advantages for companies, allowing them to use the funds that would otherwise be paid as taxes for other business purposes, such as reinvestments, expansion, or working capital management.
5. Interest and Penalties: It’s important to note that deferring tax payments does not mean avoiding them altogether. Companies must eventually pay the deferred taxes, along with any interest or penalties that may apply if the tax payment is not made within the allowed deferral period.

The tax deferral mechanism in Malta can be an attractive option for companies with income primarily sourced from outside the country.

Consolidated Accounts for Holding and Trading Companies

Starting from 2021, Malta introduced new rules that allow for the submission of consolidated tax statements by Maltese holding and trading companies. This change brought a significant improvement to the Maltese tax system, streamlining the process and providing certain benefits to companies operating under this structure.

Benefits of Consolidated Tax Statements in Malta:

1. Simplified Tax Reporting: Under the new rules, holding and trading companies can submit a single consolidated tax statement, rather than filing separate tax returns for each company. This simplifies the reporting process and reduces the administrative burden on companies.
2. Faster Tax Refunds: Previously, companies in Malta had to first pay the full 35% corporate tax and then wait for the 6/7ths tax refund, which could take around a year. With consolidated tax statements, the effective tax rate of 5% can be applied directly, eliminating the need to wait for the refund. This allows companies to access their funds more quickly, which can be especially beneficial for reinvestments and cash flow management.
3. Reduced Compliance Risks: Consolidated tax statements reduce the risk of errors or inconsistencies in tax reporting between the holding and trading companies. By submitting a single statement, companies can ensure that all relevant information is accurately reported and consistent across both entities.
4. Enhanced Transparency: Submitting a consolidated tax statement provides a clearer picture of the overall financial performance and tax position of both the holding and trading companies. This can help business owners, investors, and other stakeholders to better understand the financial health of the group.
5. Potential Interest Savings: Since companies no longer need to wait for the tax refund, they can potentially save on interest costs associated with borrowing funds to cover cash flow requirements during the refund waiting period.

This change in the law further enhances the tax efficiency of Maltese companies for non-residents.

Is Malta Right for You?

While setting up in Malta is generally a very good idea to explore, and I know many companies who have gone down this route successfully, I would also like to make it clear that this setup is not for everyone.

There are certain situations where opening a company in Malta may not be a viable or advantageous option:

1. Limited Substance: If the company would not have sufficient substance in Malta, such as a physical presence, employees, or genuine economic activities, it may not be considered tax resident in Malta and could face challenges in benefiting from Malta’s tax regime or accessing double tax treaties.
2. High-Tax Jurisdictions: For individuals or corporate shareholders residing in high-tax jurisdictions with stringent Controlled Foreign Corporation (CFC) rules, the benefits of Malta’s tax system might be limited. In some cases, the income of the Maltese company could be attributed back to the shareholders and taxed in their country of residence.
3. Unfavorable Tax Treaties: If the country of residence of the company’s shareholders or the countries where the company’s income is sourced have unfavorable tax treaties with Malta, it could result in higher withholding taxes or limit the benefits of Malta’s tax system.
4. Regulatory Restrictions: In some industries or sectors, regulatory restrictions in either Malta or the company’s country of operation could make it difficult or even impossible to set up a Maltese company. For example, certain financial services, gambling, or cryptocurrency businesses may face stricter licensing requirements or prohibitions.
5. Small Business or Sole Entrepreneur: For small businesses or sole entrepreneurs with limited profits, the added complexity and costs of setting up and maintaining a company abroad may outweigh the potential tax benefits. Establishing a company in Malta involves registration fees, annual expenses, and professional service fees for accounting, auditing, and legal support. Additionally, managing cross-border operations can be time-consuming and challenging. In such cases, it may be more beneficial to focus on growing the business domestically before considering international expansion or tax planning strategies.

The most common mistake I see is point number 5, and this doesn’t just apply to Malta. I see too many freelancers and small business owners that try to attempt such a setup prematurely. You will hear many stories of people and companies who are paying low taxes because of their setups, but establishing these structures and keeping them running is no joke. You have to be ready to spend money and deal with the additional complexity (cultural differences, language barriers, different laws etc.) that operating in another jurisdiction bring with them.

However, let’s say that your case is ideal for exploring a corporate setup in Malta. You should also be aware of certain important downsides of setting up a company in Malta:

1. Size and Limited Market: Malta is a small island nation with a limited domestic market, which may not be ideal for businesses that rely heavily on local demand. However, its strategic location in the Mediterranean and EU membership can mitigate this issue for companies focused on international trade.
2. Regulatory Complexity: Navigating Malta’s tax landscape can be complex, especially for businesses unfamiliar with the country’s tax laws and regulations. It’s essential to seek professional advice and ensure compliance with all relevant requirements when setting up a company in Malta.
3. Reputational Risks: In recent years, Malta has faced criticism over issues related to money laundering, corruption, and financial transparency. While the Maltese government has taken steps to address these concerns, businesses operating in Malta should be mindful of potential reputational risks and maintain strong corporate governance practices.
4. Limited Local Talent Pool: While Malta has a skilled workforce, its small population size may limit the availability of local talent in specialized fields. Companies in niche industries may need to invest in training or recruit professionals from abroad to meet their staffing needs.
5. Increased Reporting Requirements: As a result of the country’s efforts to improve its financial transparency, companies operating in Malta may face increased reporting and compliance requirements. This can lead to additional administrative burdens and costs for businesses.
6. Banking Challenges: Opening a bank account in Malta has become increasingly difficult, particularly for non-residents and foreign-owned companies. Due to strict anti-money laundering regulations and compliance requirements, Maltese banks have adopted stringent due diligence procedures, leading to lengthy account opening processes and higher rejection rates. This can pose a significant challenge for businesses seeking to establish a presence in Malta, as access to banking services is essential for smooth operations. It may be necessary to explore alternative banking options, such as international banks or fintech solutions, which could add additional complexity and costs to the company setup.

To finish off, let’s have another rundown of the benefits of setting up in Malta.

1. Attractive Tax System: Malta’s full imputation system, combined with the 6/7ths refund mechanism for non-resident and non-domiciled shareholders, results in an effective corporate tax rate of just 5%. This is one of the lowest rates in the European Union, making Malta an attractive destination for businesses seeking tax efficiency.
2. Consolidated Tax Statements: Maltese holding and trading companies can submit consolidated tax statements, simplifying tax reporting and enabling businesses to directly apply the 5% effective tax rate without waiting for a refund. This can significantly improve cash flow management for businesses operating under this structure.
3. Tax Deferral Mechanism: Companies with most of their income sourced outside of Malta can defer their tax payments by up to 18 months, providing additional cash flow benefits and flexibility for businesses that rely on reinvestments or are in a growth phase.
4. EU Membership: Malta is a member of the European Union, which means that Maltese companies can benefit from access to the European single market, free movement of goods, services, and capital, and reduced trade barriers with other EU member states.
5. Skilled Workforce: Malta is home to a highly-skilled, multilingual workforce, with many professionals proficient in English, Italian, and other European languages. This can be advantageous for businesses looking to tap into the European market.
6. Eurozone Membership: Malta’s membership in the Eurozone, having adopted the euro as its currency in 2008, offers additional benefits for businesses. Operating in a country that uses the euro eliminates currency exchange risks and simplifies cross-border transactions within the Eurozone. As a member of the European Union, Malta enjoys seamless access to the EU’s Single Market, promoting easier trade with other EU countries and enhancing a company’s credibility. This membership also provides the potential for businesses to access EU funding programs and grants, which can be particularly beneficial for startups and small-to-medium-sized enterprises seeking financial assistance.

I hope that I have been able to paint a good picture of what the setup in Malta looks like and who would best benefit from it.

If setting up in Malta sounds interesting, I would recommend getting professional advice early on to determine whether the structure is really suitable for your specific circumstances. The tax landscape can be complex, and it’s essential to understand the implications and compliance requirements before setting up a company in Malta.

To help you navigate this process, I am happy to connect you with my lawyers in Malta for a free consultation. By filling out this form on my website, you can receive personalized guidance on the potential advantages and challenges of establishing a Maltese company, tailored to your unique situation.

I think that Malta remains one of the top places in Europe for corporate setups, especially if the ultimate beneficial owner can move to Portugal to make use of the NHR setup. This gives the best of both worlds, with corporate taxation in Malta at 5% and 0% tax on dividends (for the 1st 10 years under NHR) received in Portugal by the shareholder in Portugal.

Get advice on a Malta setup

I’ve never paid too much attention to SEO when writing, just because writing is really a research tool for me as I learn new topics and consolidate my opinions on others.

However, there are a few habits and techniques that I’ve picked up over the years. I’ve been blogging for close to two decades after all.

• Monthly go through Google Search Console and fix any issues. I like to take a look even more frequently, maybe once a week, just because this is a great tool to point out any major issues that many times only need an easy fix.
• Make sure the site is optimized for mobile. Nowadays I get more visits from mobile devices, around 55% of all visits.
• Comparison tables work really well at presenting information and you will achieve a high rate of clicks through them.
• Images in posts should be linked and there should be a clear call to action.
• Think about what the user is searching for, and what his real intent is. Then target that real intent in a laser-focused manner.
• Open external links in new tabs, else you are inviting people to leave your site.
• Make use of your newsletter to develop a closer relationship with your subscribers. Also ensure you’re taking actions to grow the subscriber base over time.
• People tend to click on
  • buttons
  • links
  • images
  • logos
    Make sure you have all these elements on every blog post.
• Every month, pick the top 5-10 posts and ensure they are optimized and up-to-date. I also like to prune and consolidate the non-performant posts.
• Test your site with ad blockers on, make sure there isn’t any essential stuff missing.
• Use tools to measure and optimize, but make sure you spend an appropriate amount of time on that. Your writing is always the most important thing.

Here are the top courses for those who want to learn SEO and affiliate marketing:

• Backlinko SEO Training
• SEO Blueprint (by Glen Alsopp)
• Authority Hacker (2 courses available)
• The Affiliate Lab (by Matt Diggity)

Here’s a list of great SEO tools:

• Hotjar
• Accuranker
• SurferSEO
• Clearscope
• Clicky
• Ahrefs
• Semrush

What are your favorites? Let me know in the comments section.

Web publishers such as news media outlets, bloggers and affiliate marketers, all need a way of partnering up with advertisers and track commissions due to them.

As a publisher, you are usually working with either of the following:

• Affiliate networks
• In-house affiliate programs

In this article, I will list several reasons why you should always try to partner up with advertisers through an affiliate network and not through in-house affiliate programs.

Before we start, to make sure everyone is on the same page, let’s define what’s an affiliate network and what’s an in-house affiliate program.

Let’s start with a diagram of how affiliate marketing works.

The diagram should be pretty self-explanatory. Note that publishers are also referred to as partners or affiliates. Advertisers are also known as merchants.

Here’s an even simpler way of looking at it.

Or perhaps you can relate more to this next diagram which lists the typical personas involved in an affiliate marketing transaction.

What is an affiliate network?

Affiliate networks congregate many advertisers under one platform and simplify things for both the advertisers and the publishers. They use their reach to link the two parties and propose partnerships both ways. They also handle all transaction tracking and billing, as well as other essentials such as reporting.

As a publisher, you have one platform that you can login at any time, and you will see all the commissions generated from all the advertisers you have partnered with.

Which are some of the most popular affiliate networks?

Here’s a list of the best ones I’ve used over the years:

• Circlewise
• Shareasale
• Impact
• Partnerize

And what about in-house software solutions?

• AffiliateWP
• Affiliates Pro

Alright, so let’s get into the reasons why I prefer working with big affiliate networks rather than in-house programs.

Trust

It is much easier to trust an affiliate network than to trust tens or hundreds of advertisers to manage their affiliate system effectively.

When working with in-house affiliate systems, I’ve had several advertisers fail to make the monthly payouts or change affiliate links without properly notifying publishers or redirecting previous links. This all leads to missed revenue for publishers and time spent chasing down the problems.

With big affiliate networks, the trust factor doesn’t even come into play.

Invoicing and billing

A big problem when working with many advertisers is invoicing and billing. As an advertiser, you are responsible for invoicing each advertiser every time they send you commissions. If you are working with hundreds of them, the task becomes impossible, effectively leading to having to shut down the business. The solution is to work with an affiliate network, as they will automatically generate the invoices based on the company details you provide, thus you are always covered and you have zero work to do.

I can’t overstate the importance of this benefit as a publisher.

Standardization

Instead of learning how to use a ton of different affiliate marketing software programs, you instead need to learn how to use a handful of affiliate network platforms that you are signed up with. Again, this saves time and hassle, and it is easier to train other people you might have on your team.

Better software

It is usually the case that an affiliate network will have a better technical solution than an in-house software system. Affiliate networks are experts at what they do, so you can bet they will have taken care of multiple currency handling, reporting facilities, deep-link builders, self-billing, and a host of other features you will need as a publisher.

In-house affiliate software will typically be sorely lacking in such features.

Less work

Do you want to end up using an excel sheet to keep track of your 200+ affiliate agreements, how to login to each in-house affiliate system, login details, and make sure they all keep working month after month? This can easily take 2 or 3 full days of work every month to manage. If you want to spend your time more productively, use an affiliate network.

Wrapping up

So there you have it. My experience over more than ten years of working with affiliate systems has taught me to always prefer working with affiliate networks than in-house affiliate programs. It’s not the first time I have outright refused to work with an advertiser due to them insisting that they do not want to join an affiliate network. Others thankfully see why it’s beneficial for both the advertiser and the publisher, and have no problems moving to an affiliate network once I recommend that they do so.

What’s your take on the subject? Let me know in the comments section.

When bloggers succeed in making money, or just happen to generate enough traffic that income becomes inevitable, there usually comes a point where the urge to make more and more money gets quite strong.

Let’s face it, making money online is one of the best feelings. It still feels hard to believe that it is possible, and when you actually achieve it you feel great and want more of it.

Where some bloggers go wrong is that they get greedy and start looking for higher ticket items to promote and become less authentic.

I’ve seen it happen hundreds of times over the twenty years that I’ve been blogging.

Some people start off with money as their main goal and the arts of persuasion and manipulation as their tools, but the vast majority start out with a passion for writing and sharing their stories and opinions, and eventually slowly lose their way when money gets involved.

Here’s a good article on how you can stay happy and guilt-free while growing your blog and making money. It’s packed with tips that I fully agree with, so I thought I’d just link to it rather than repeat the same things over in this blog post.

You might think that it’s counterintuitive to not keep pushing for more and more income from a blog, but there’s a balance that few people consider until they’ve been through the whole experience.

Here’s how it goes.

When you start blogging, it’s probably just a few friends and family who will venture to your blog. However, you keep putting in the hours because it’s a passion-driven project.

Soon enough, your content gets linked to or ranks in Google and a few like-minded people start to subscribe to your newsletter or comment on the top content.

This feels amazing. Your work is finally being validated, people are interested in what you have to say, and you might even learn a thing or two from the people who comment and give feedback on your articles.

This goes on for a while as your traffic grows and grows, until one day the first commission comes in, and it feels incredible.

Now, you not only have a loyal flock of like-minded people, but you are even being compensated for your work. A few months pass by and the income now pays for your expenses, or if you’re lucky even for you to blog full-time and stop any other job you were doing before.

You decide to take this thing very seriously and start getting into SEO, reading about affiliate marketing, and possibly learning some basic coding.

You realize that there are other bloggers out there who claim they are making $50,000 a month or even more, and driven by your success so far, you see no obstacles to getting there if you just keep doing what you’re doing and follow their courses and secrets.

This is usually where things get nasty. Your expectations are now really high. You’re no longer happy with a day where you earn $100 in commissions, or a month with a $5000 payout. That’s just normal for you, you’re a successful blogger and you want more and more.

At this perilous point, a lot of bloggers turn into full-on affiliate marketers. This is where you see that genuine food blogger suddenly start making more money with her courses teaching you how to start a food blog or how to find a perfect web host. The whole act becomes more and more about money and less about the original topic of the blog.

This is where the blogger unwittingly deviates from his real passion (food, technology, etc etc) and starts to focus exclusively on finding and promoting high-ticket items. They might even write ebooks and launch courses that promise others how to achieve the dream of the dot com lifestyle.

What happens here is that yes, most likely the blogger makes a good chunk of money, but they become less happy and work many more hours, as they start losing the benefits of their narrow niche and start competing with aggressive affiliate marketers for hot generic keywords. This road leads to anxiety and burnout.

On the other hand, the blog starts to lose its loyal readers, who are disgruntled by the way things have turned out, and no longer feel that sense of camaraderie and connection with the author of the blog. They are instead replaced by an army of (unfortunately) gullible and lesser educated people who are looking for a get-rich-quick scheme and are not ready or capable of putting in the years of learning all the skills needed to make money online.

These are the same people that get drawn into pyramid schemes and MLMs and go to self-help seminars, spending thousands of dollars and getting nowhere closer to their dreams. They usually end up worse off in fact. It’s sad but it’s the truth.

Going back to the blogger, your only option to keep growing is now to focus even more on the arts of manipulation, as this is the kind of target audience your blog is now aimed at. Going back to the good old days is almost impossible now, so it’s either keep focusing on the money or shut up shop altogether and go into something new.

I’ve met a ton of bloggers and affiliate marketers and felt the allures described above myself. Years back, when I was building my early successful blogs, I got close to the tipping point, but the extra anxiety and my family background helped me ask the right questions and realize what the choices ahead were.

I decided to keep doing what I really love, because doing something you love is more important than making more money, especially if you’re already doing well enough to get by.

My choice was to keep blogging about whatever interests I have at that point in time, and use the skills I had learned along the way to build products. In that way, I could build products that I could stand behind 100% and I also had the skills needed to promote them via blogging and other forms of content. It was a win-win scenario.

My aim is not to tell you what you should do as a blogger, but to at least shed some light on the usual course of things and share the fact that there are always options, you should never have to compromise on your morals or your true calling in favor of more money.

In case you’re wondering whether all the claims of monthly income by affiliate marketers are even true to begin with, then I can tell you that I know many of them and the vast majority of them really make what they claim they do. However, a lot of them made choices that I wouldn’t be comfortable doing and I don’t envy their lifestyles. I feel that in most cases, instead of their blogs providing them with freedom and the ability to help others and share their passions, they turned into huge money-making machines that they are chained to in order to keep going and keep up their big level of monthly earnings.

Now you know the story, it’s time to reflect and make your choices.