TL;DR: For most European investors, a simple two-fund portfolio of a global developed markets ETF + an emerging markets ETF, purchased through a low-cost broker like DEGIRO or Scalable Capital, is the most reliable way to build long-term wealth. Keep fees under 0.20%, invest consistently, and don’t try to time the market. Read my ETF Guide for European Investors for a step-by-step walkthrough.
I’ve been researching stock market investing for years. When I first wrote this article, crypto and P2P lending seemed like the better opportunities. Since then, I’ve gone through multiple market cycles, experimented with different strategies, and arrived at a clear conclusion: for the vast majority of people, index investing is the way to go.
That doesn’t mean it’s the only strategy. I still use other approaches for portions of my portfolio. But the core? Index funds. Here’s my complete breakdown of the major investment strategies I’ve researched and why I landed where I did.
Stock Picking
When you pick individual stocks, you’re assuming you have an edge over the rest of the market. This could be deep industry knowledge, faster reaction time than fund managers weighed down by regulatory constraints, or genuine insight into where a sector is heading.
Most of the people I know who have booked big profits used this strategy. But here’s what I’ve also noticed: most of them did it during a raging bull market. In those conditions, it’s hard to separate skill from luck.
I wrote a dedicated piece on why stock picking is a losing game for most people. The data is pretty damning.
Value Investing
For about a year, I listened to Phil Town’s podcast and learned a lot about this approach. It’s a variation of stock picking where you hunt for companies the market has undervalued.
Warren Buffett, Ben Graham, and Charlie Munger made this famous. The theory is sound — buy dollar bills for 50 cents. The problem? Finding genuinely undervalued companies requires serious analytical skill, and even then, the market might stay “wrong” longer than your patience (or capital) holds out.
Net Net Stock Investing
A specialized value strategy where you buy companies trading below their net current asset value. Benjamin Graham pioneered this. Check the guide on NetNetHunter if you’re curious. It’s interesting academically but requires significant research time and is increasingly hard to execute as markets have become more efficient.
Mutual Funds
Actively managed funds charge you for a manager who claims enough expertise to beat the market. Historically, very few have done so consistently over 10+ years. The SPIVA Europe Scorecard shows that roughly 85-90% of active fund managers underperform their benchmark index over a 15-year period.
The one argument for active managers: some navigate market crashes better than a passive index. When a recession is brewing, a good manager can shift to defensive positions. An index fund, by definition, rides the wave down with the market. That said, you’re paying 1-2% per year in fees for this potential protection — and you’re betting that your specific manager is one of the few who can actually deliver.
Index Investing
This is where I’ve put my conviction.
The trend over the past decade has been clear: books, data, and top investors like Warren Buffett all recommend index investing as the most reliable path to building wealth through stocks.
Passive investing works because you’re not betting on your ability to outsmart the market. You’re buying the entire market, keeping costs low, and letting compound growth do the work over decades.
The case for index investing:
- Takes very little time to manage
- No fund managers needed (and no management fees eating your returns)
- Commissions and fund fees are extremely low (0.10-0.22% per year)
- Historically outperforms 85-90% of active fund managers over long periods
- The European ETF market hit a record $2.74 trillion in AUM in 2025, reflecting massive institutional and retail adoption
The downsides:
- You end up owning companies you might disagree with ethically (Coca-Cola, weapons manufacturers, fossil fuel companies — they’re all in the index)
- During market crashes, your portfolio drops with the market. No manager is there to hit the brakes.
- It’s boring. There’s no excitement, no “I found the next 10x stock.” For some people, that’s actually the biggest obstacle.
For a deeper dive, I recommend my ETF Guide for European Investors which covers the step-by-step process of choosing and buying ETFs.
How to Get Started with Index Investing in Europe
The practical side is straightforward. You need three things:
1. A low-cost broker. For European investors, the best options in 2026 are DEGIRO and Scalable Capital. DEGIRO charges a €1 handling fee per ETF trade (free once/month for their Core Selection ETFs). Scalable Capital offers a subscription model at €2.99/month for unlimited trades. Both are regulated, reputable, and widely used across Europe. I compared these and others in my best online stock brokers for Europe roundup.
A note on the EU PFOF ban: Starting June 30, 2026, the EU bans Payment for Order Flow — the practice where brokers route your trades to specific market makers in exchange for kickbacks. This mainly affects German-based neobrokers like Trade Republic and Scalable Capital. Both have already adapted: Scalable launched its own European Investor Exchange, and Trade Republic got a license to operate its own trading venue. For end users, this means “commission-free” trading won’t disappear, but the behind-the-scenes mechanics are changing. If you’re curious about how this affects broker choice, my broker comparison covers it.
2. A simple ETF portfolio. You don’t need 10 funds. Two is enough for most people:
My preferred accumulating funds: 88% iShares Core MSCI World UCITS ETF (IWDA, TER 0.20%) + 12% iShares Core MSCI Emerging Markets IMI UCITS ETF (EIMI, TER 0.18%). Combined TER: ~0.20%.
My preferred distributing funds: 89% Vanguard FTSE Developed World UCITS ETF (VEVE, TER 0.12%) + 11% Vanguard FTSE Emerging Markets UCITS ETF (VFEM, TER 0.17%). Combined TER: ~0.13%.
Whether you choose accumulating or distributing depends largely on your tax situation. In many European countries, accumulating funds are more tax-efficient because dividends are automatically reinvested rather than distributed (and potentially taxed) each year.
3. A consistent investment schedule. Set up a monthly or quarterly contribution and stick with it. Don’t try to time the market — it doesn’t work. Dollar cost averaging (or euro cost averaging, in our case) is the strategy that removes emotion from the equation.
Tip: If you want the simplest possible option, consider the Vanguard FTSE All-World UCITS ETF (VWCE for accumulating, VWRL for distributing). It’s a single fund that covers both developed and emerging markets. TER is 0.22%, slightly higher than the two-fund approach, but you never have to rebalance.
Using JustETF to Choose Your Funds
JustETF is the best free tool for European ETF investors. You can:
- Search and compare ETFs by index, region, or theme
- Filter by TER, fund size, replication method, and domicile
- Check historical performance and tracking difference
- Build and track a model portfolio
If I could only pick one research tool, it would be JustETF. You can learn how to use it for choosing an ETF here.
Minimum Investment Amounts
A useful rule of thumb from Robert Carver’s book “Smart Portfolios”: your minimum investment per trade should be roughly 300 times the transaction fee. At DEGIRO with a €1 handling fee, that means investing at least €300 per trade.
If your monthly amounts are smaller than that, consider the single-fund approach (Vanguard FTSE All-World) or use a broker with free ETF savings plans, like Scalable Capital, where you can invest as little as €1 per month with no transaction fees.
Accessing US-Listed ETFs from Europe
One frustration for European investors: you can’t directly buy popular US-listed ETFs like VOO or VTI due to EU PRIIPs regulation (they don’t provide the required KID documents). The workaround is to buy UCITS-equivalent ETFs listed on European exchanges, which is what I’ve recommended above.
If you specifically want access to US-listed ETFs (for their lower expense ratios or different fund structures), I wrote about using options to access US ETFs as a European retail investor — it’s a legitimate approach, though it requires more knowledge.
Roboadvisors
Robo advisors automate the entire process: portfolio selection, rebalancing, and tax optimization. They typically use index funds under the hood and charge a management fee (usually 0.25-0.75% per year) on top of the ETF fees.
The advantage: it’s the most hands-off approach possible. You answer a risk questionnaire, deposit money, and forget about it. The disadvantage: you’re paying an extra layer of fees for automation that, honestly, isn’t that hard to do yourself once or twice a year.
For Europeans, Scalable Capital offers both a roboadvisor service and a self-directed broker. If you genuinely don’t want to think about rebalancing, a roboadvisor is a reasonable choice. Just make sure the combined fees (roboadvisor fee + underlying ETF fees) stay under 0.75%.
Dividend Growth Investing
The idea of building a portfolio of stocks that pay increasing dividends every year is appealing in theory. The problem is that it requires ongoing research, monitoring, and decision-making about individual stocks — exactly what index investing frees you from.
If dividend income is what you’re after, a distributing index fund gives you dividends from hundreds of companies without any stock-picking risk.
What I’m Doing in 2026
Since I first wrote this article, a lot has happened. We’ve had a pandemic crash and recovery, a crypto boom and bust, an AI-driven tech rally, and significant geopolitical shifts. Through all of it, index funds kept doing what they do: tracking the market and compounding quietly.
Here’s where I’ve landed:
Core portfolio (majority of investable assets): Global index ETFs via DEGIRO. I use the two-fund accumulating approach (iShares MSCI World + iShares MSCI EM IMI). Monthly contributions, rebalance once or twice a year.
Satellite positions: I still allocate smaller portions to P2P lending, real estate crowdfunding, and crypto (including Bitcoin ETFs). These are higher risk/reward positions that make up a minority of the overall portfolio.
Cash reserves: I always keep enough liquid cash to cover 6-12 months of expenses and to deploy opportunistically if markets drop significantly.
The biggest lesson I’ve learned: trying to time the market is a losing game. I thought in early 2020 that a crash was imminent (and it was, thanks to COVID), but then the market recovered faster than anyone predicted. If I’d stayed on the sidelines waiting for the “perfect” entry, I’d have missed years of gains.
Consistent monthly investing beats market timing. The data is clear on this, and my own experience confirms it.
Small Portfolio Considerations
If you’re just getting started with a smaller portfolio, keep these in mind:
- Fractional shares: Some brokers now offer fractional shares, which solves the old problem of a €70 share price requiring €70+ to invest. Check if your broker supports this.
- Transaction fees matter more: A €5 fee on a €100 trade is 5%. On a €1,000 trade, it’s 0.5%. Use brokers with free ETF savings plans to minimize this drag.
- Start simple: A single all-world ETF (like VWCE) is perfectly fine until your portfolio grows large enough to justify splitting into multiple funds.
Your portfolio doesn’t need to be perfect from day one. At this stage, increasing your savings rate matters more than optimizing your asset allocation. My beginner’s guide to investing covers the fundamentals if you’re starting from zero.
Further Reading
If you want to go deeper on any of these topics, here are the most relevant guides I’ve written:
- ETF Guide for European Investors — Step-by-step guide to choosing and buying ETFs
- Best Online Stock Brokers in Europe — Detailed broker comparison
- DEGIRO Review — Full review of Europe’s most popular low-cost broker
- Scalable Capital Review — Roboadvisor and self-directed broker
- eToro Review — Social trading platform popular with beginners
- Best European Bitcoin ETFs — For those who want crypto exposure via ETFs
- Beginner’s Guide to Investing — Start here if you’re completely new
- Why Stock Picking is a Losing Game — The data behind why most stock pickers underperform
- How to Invest in Stocks — Practical guide for European investors
Frequently Asked Questions
What’s the best ETF for a European investor who wants to keep it simple?
The Vanguard FTSE All-World UCITS ETF (VWCE for accumulating, VWRL for distributing). One fund, global diversification, 0.22% annual fee. No rebalancing required. It covers both developed and emerging markets in a single purchase.
Should I use DEGIRO or Scalable Capital?
DEGIRO is better if you want the lowest possible per-trade costs and don’t mind a slightly more basic interface. Scalable Capital is better if you want free ETF savings plans, a sleeker app, or access to their roboadvisor service. Both are solid choices. See my full broker comparison for more detail.
How much money do I need to start index investing?
With brokers like Scalable Capital offering free savings plans starting from €1, there’s technically no minimum. Practically, I’d say €100-200/month is a good starting point. The important thing is consistency, not the amount. A €100/month habit started at 25 will likely outperform someone who waits until they have €10,000 at 35.
Accumulating or distributing ETFs — which should I choose?
It depends on your tax jurisdiction. In most European countries, accumulating funds are more tax-efficient because dividends are reinvested automatically without triggering a taxable event. If you need income from your investments (e.g., in retirement), distributing funds make more sense. Check with a tax advisor in your country.
Will the EU PFOF ban affect my trading costs?
The EU’s ban on Payment for Order Flow takes effect June 30, 2026. For most retail investors, the practical impact will be minimal. Brokers like DEGIRO, Scalable Capital, and Trade Republic have already restructured their business models. You might see small changes in execution quality or fee structures, but “commission-free” trading isn’t disappearing.
How often should I rebalance my portfolio?
Once or twice a year is enough. Some people rebalance on a fixed schedule (January and July, for example). Others rebalance only when allocations drift beyond a threshold (e.g., if emerging markets goes from 12% to 15%). Either approach works. The key is to not overthink it or check your portfolio daily.
What’s your approach to index investing? If you’re a European investor, I’d love to hear what’s working for you in the comments below.

Hi Jean,
Your articles are easy to read and digest. Thanks for what you do.
Could you please suggest some good Robo advisor brokerages in US?
Thanks,
Srinivas
You’re welcome Srinivas, you can have a look at Wealthfront, Betterment, M1 Finance and Ally Invest.
Hello Jean,
I just want to say thank you =)
I have spent a good few hours reading and browsing through your website. Firstly congratulation and I appreciate you taking the time to share your knowledge and experience in a very relatable way =)
I have been procrastinating investing the money that has been sitting on my bank account for years. This post and others on your blog have helped me make up my mind.
I have your blog bookmarked, might come back in a few months see what you are up to.
Wishing you all the best, Regards, Mari.
Thanks for your comments Mari, glad to be of help.
Hi Jean
I’m currently residing in Malta. I’m not interested in ETFs and and trading platforms like eToro.
Are there any large, reputable mutual fund companies or asset managers with whom I can open an investment account? I would prefer a company which I can use irrespective of where I am in the EU.
Thank you
Sergio
Try Vanguard, but last I checked you had to make a minimum investment of £100k.
Hi Jean, very interesting website and I learnt alot of very useful things and also to start to look at different topics to evaluate further. Great resources. I also used a number of your recommendations 🙂 Thank you.
I am curious if you had re-looked at Robo-advisors as indeed there are a number of growing platforms (Birdee, nutmeg, wealthify, feelcapital, etc) However, I am curious what level of real returns as some of the management fees are close to active management portfolios e.g >1% (well, I noted some traditional active managers have dropped their %).
I had some successes with the stocks, the current crisis made some nice opportunities. But the effort is quite high (excl. index funds) and considering cost/benefit of other approaches. Interested to see if also explored this space.
Cheers,
Rodney
Hi Rodney, glad you found the site useful.
I think robo-advisors have yet to make a big splash in Europe. Most of the existing platforms that I’m aware of are specific to certain countries. I have looked at some of the ones in Spain and indeed a few of those are expanding across Europe, so I’m sure I will delve deeper into them at some point.
In the meantime, a good combination of ETFs does a good enough job for me.
Hi Jean –
Interesting read. I spent a lot of time developing resources for European Investors related to Index Investing since we spoke last time. While it may not be optimal for everyone, if you look at the data and behavioral issues it’s probably a great way to invest for most people.
Although arguably the best one is just to make sure you stick to your strategy – if something will make you likely to be more successful at that you should definitely consider that route.
Hope all is well otherwise,
Raph from Bankeronwheels.com
Hi Jean,
Thanks a lot for the helpful article! I am also a European citizen based in Spain, and, as a beginner in investment, I thought I would get started with robo investors.
May I ask what your experience is with Ally and Wealthfront? And if you haven’t used them, may I know why?
You’re welcome! I haven’t used those two. Ally because I had never come across it and Wealthfront because I think it’s limited to a US audience.
Great article Jean!
Making my cash reserve too, I think this is one of the few opportunities I will have in my life, to get advantage of a stock market crash. How will you try to find “the bottom”? Which ETF are you looking at this moment?
Just found out your blog, really interesting…. keep it up!
Thanks Ivan, glad you like the article.
I am still doing my research on indexing and ETFs as I’m not 100% sold yet. Are you based in Europe? What have you found so far?