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The Best European Bitcoin ETFs

Published: February 04, 2026Leave a Comment

bitcoin etfAs someone who’s been actively involved in the crypto space for over a decade, I’ve seen countless trends come and go. But one thing that’s become increasingly clear is that Bitcoin is here to stay. For those of us in Europe looking for a more traditional, regulated, and perhaps less nerve-wracking way to gain exposure to Bitcoin, exchange-traded funds (ETFs) offer a compelling option. In this article, I’ll walk you through why ETFs might make sense, how Bitcoin ETFs specifically work, and which ones I believe are the best choices for European investors right now.

Why Consider Bitcoin ETFs?

Let’s face it—owning Bitcoin directly isn’t for everyone. Wallets, private keys, hardware devices, exchange hacks… it can get overwhelming quickly. That’s where ETFs come in. They allow investors to gain exposure to the price movements of Bitcoin without the need to manage the asset directly.

ETFs are traded on traditional stock exchanges, meaning you can buy and sell them just like any other stock or index fund through your brokerage account. They’re also regulated financial products, offering a level of oversight and investor protection that many crypto exchanges simply don’t provide.

For long-term investors, ETFs simplify things. There’s no need to worry about losing your seed phrase or getting hacked. You can hold the ETF in a tax-advantaged account, and your exposure is neatly wrapped in a financial product that fits into your existing portfolio.

How Do Bitcoin ETFs Work?

Bitcoin ETFs track the price of Bitcoin, but the way they do so can vary. Some ETFs are physically backed, meaning the fund actually holds Bitcoin in cold storage. Others are synthetic, using financial derivatives to mirror the price movements of Bitcoin. We also have futures-based Bitcoin ETFs.

Physically backed ETFs tend to be more appealing to purists, as they are directly tied to the underlying asset. Synthetic ETFs, on the other hand, may introduce counterparty risk but can be more flexible and easier to structure from a regulatory standpoint.

From a European perspective, we have to be mindful of the regulatory landscape. Unlike the U.S., where the SEC recently approved several spot Bitcoin ETFs, the European market already has a range of ETPs (exchange-traded products) and ETFs that provide similar exposure. The terminology sometimes overlaps, but the essence is the same: these are vehicles that track Bitcoin’s price and are traded on stock exchanges.

To summarise, there are two main types of Bitcoin ETFs you might consider:

  1. Physically-backed Bitcoin ETFs: These funds hold actual Bitcoin in cold storage and reflect the price movements of the underlying asset.
  2. Futures-based Bitcoin ETFs: These track the price of Bitcoin futures contracts rather than Bitcoin itself. This can sometimes lead to a divergence from the spot price due to the mechanics of futures markets.

Most European offerings currently focus on physically-backed products, which is what I prefer. I want my Bitcoin ETF to be as close to holding the real thing as possible, minus the hassle.

Limitations of Bitcoin ETFs

While ETFs offer many conveniences, it’s also important to recognize their limitations. ETFs are bound by traditional market hours, which means you can’t buy or sell your position around the clock the way you can with Bitcoin on an exchange. You’re also paying a management fee—sometimes over 1% annually—which eats into your returns over time. And ultimately, you’re relying on a third party to hold and manage the underlying Bitcoin.

Holding Bitcoin on Exchanges

For those who want 24/7 access to the crypto markets, holding Bitcoin on an exchange may seem like a convenient middle ground. You get real-time trading, instant access to price movements, and sometimes even integrated tools like staking or lending.

However, it’s important to remember that “not your keys, not your coins” still applies. When your Bitcoin is on an exchange, you don’t truly own it—you’re trusting a centralized platform to secure it. There’s also the risk of withdrawal limits or sudden platform failures. While exchanges can be useful for short-term trading or tactical allocation, I don’t consider them a safe long-term custody solution.

The Case for Self-Custody

If you want to truly embrace what Bitcoin stands for—sovereignty, decentralization, and borderless finance—then self-custody is the gold standard. By using a hardware wallet or other secure storage method, you’re taking full control of your assets. No intermediary, no counterparty risk. You can travel across borders with your wealth secured by a 12-word seed phrase, completely outside the reach of traditional financial infrastructure.

Self-custody isn’t for everyone. It requires a certain level of technical competence and responsibility. But if you’re serious about Bitcoin as more than just an investment—if you see it as a tool for financial freedom—then learning how to self-custody is worth the effort.

The Best Bitcoin ETFs for European Investors

After evaluating a number of products based on liquidity, reputation, and cost, here are my top picks:

1. 21Shares Bitcoin ETP (ABTC)

  • Exchange: SIX Swiss Exchange
  • Type: Physically backed
  • Expense Ratio: 1.49%
  • Why I like it: 21Shares is a pioneer in the European crypto ETP space. ABTC is backed by actual Bitcoin held in cold storage, and the company is transparent about its holdings.

2. ETC Group Physical Bitcoin (BTCE)

  • Exchange: Deutsche Börse Xetra
  • Type: Physically backed
  • Expense Ratio: 2.00%
  • Why I like it: BTCE is one of the most liquid Bitcoin ETPs in Europe. It’s fully backed by Bitcoin, with on-chain verification of holdings. It also benefits from solid custodial partnerships.

3. WisdomTree Physical Bitcoin (BTCW)

  • Exchange: SIX Swiss Exchange, Deutsche Börse Xetra
  • Type: Physically backed
  • Expense Ratio: 0.95%
  • Why I like it: With one of the lowest fees in the market, BTCW is great for cost-conscious investors. WisdomTree has a strong reputation in the ETF world and applies the same rigor to its crypto offerings.

4. VanEck Bitcoin ETN (VBTC)

  • Exchange: Deutsche Börse Xetra
  • Type: Physically backed
  • Expense Ratio: 1.00%
  • Why I like it: VanEck is a well-established name in asset management. Their Bitcoin ETN is fully collateralized and offers strong liquidity on Xetra.

Final Thoughts

Bitcoin ETFs offer European investors a practical and regulated way to gain exposure to this revolutionary asset class. While they may not appeal to hardcore crypto maximalists, they’re perfect for those who want to include Bitcoin in their portfolio without the technical headaches.

As always, do your own research and consult a financial advisor if you’re unsure. But for many, Bitcoin ETFs could be the ideal gateway into the world of digital assets—blending the old and the new in a way that just makes sense.

I’ll continue monitoring this space closely and updating my recommendations as the landscape evolves. Stay tuned!

Filed under: Cryptoassets, Money

The Best Coffee Roasters in Barcelona

Published: February 03, 2026Leave a Comment

coffee roasters barcelonaIf you’ve spent any time exploring Barcelona’s coffee scene, you’ve probably noticed that the city has quietly become one of Europe’s most exciting destinations for specialty coffee. Gone are the days when a café con leche from a corner bar was your only option. Today, Barcelona is home to a thriving community of coffee roasters who are sourcing exceptional beans from around the world and roasting them right here in the city.

I’ve spent years hunting down the best coffee in Barcelona, and along the way, I’ve discovered that the roasters themselves are often the best places to experience truly exceptional coffee. These are the people who obsess over every detail—from the farms where the beans are grown to the exact roast profile that brings out each coffee’s unique character.

Whether you’re looking to buy beans for your home setup, want to visit a roastery café for a perfect flat white, or you’re curious about the people behind Barcelona’s coffee revolution, this guide covers the roasters you need to know.

Nomad Coffee

Nomad is often credited with kickstarting Barcelona’s specialty coffee scene. Founded by Jordi Mestre in 2014, the story began even earlier—as a humble coffee cart at London markets in 2011. Jordi brought what he learned in London’s thriving coffee culture back to Barcelona, opening the city’s first true specialty coffee shop.

What sets Nomad apart is their global reach. They roast in Poblenou and ship to customers in over 45 countries. Jordi himself is a former Spanish Barista Champion who placed 15th at the World Barista Championship, so the quality standards are sky-high.

They have several locations around the city, including their flagship at Passatge Sert in El Born and their Poblenou café. The Coffee Academy at Nomad is also worth checking out if you want to level up your home brewing game.

Best for: Experiencing the roots of Barcelona’s specialty coffee movement and consistently excellent espresso-based drinks.

Right Side Coffee

If there’s one roaster in Barcelona that’s earned a reputation for precision and quality, it’s Right Side Coffee. Founded in 2012 by Joaquin Parra—a three-time Spanish Roasting Champion who placed 4th at the World Roasting Championships—this is a roaster that takes the craft seriously.

What I love about Right Side is their focus. They don’t own a chain of cafés or try to do everything. Instead, they concentrate on doing one thing exceptionally well: roasting outstanding single-origin coffees. They work from a beautiful 1993 Probat roaster in Castelldefels, just south of Barcelona, and maintain direct relationships with coffee producers around the world.

They recently opened a coffee bar in the Gothic Quarter on Carrer Arc de Sant Ramon del Call, which is a fantastic spot to try their coffees. Their online shop is also excellent if you want beans delivered—I’ve found their shipping to be fast and the packaging keeps everything fresh.

Best for: Coffee geeks who appreciate competition-level quality and single-origin excellence.

Coffee Hackers

Coffee Hackers is a hidden gem that’s become a favorite among Barcelona’s remote workers and serious coffee enthusiasts. With locations in Sant Gervasi (C/ Saragossa 60) and Poblenou (C/ Sancho de Ávila 8), they’ve built a reputation for meticulous small-batch roasting.

What sets Coffee Hackers apart is their commitment to quality control. Despite growing demand, they continue to roast in small batches to ensure consistency. They source directly from producers, ensuring fair compensation while delivering exceptional single-origin coffees from Tanzania, Ethiopia, Colombia, and Brazil.

The café spaces are spacious and laptop-friendly, with excellent Wi-Fi and natural light. The baristas are true coffee nerds working with top equipment—La Marzocco espresso machines and Victoria Arduino grinders. Their espresso is particularly outstanding.

Best for: Remote workers who want excellent coffee in a comfortable workspace, and anyone who appreciates small-batch precision.

Tomorrow’s Harvest

Tucked away in the charming streets of Gràcia at Carrer de la Mare de Déu dels Desemparats 13, Tomorrow’s Harvest is a roaster that’s been quietly building a devoted following. They roast their own beans on-site, giving them complete control over the final product.

Gràcia has become something of a hub for Barcelona’s specialty coffee scene, and Tomorrow’s Harvest fits right into the neighborhood’s artisan spirit. It’s the kind of place where you can chat with the people actually roasting your coffee.

Best for: Discovering a neighborhood gem and supporting a local roaster in one of Barcelona’s most charming barrios.

SlowMov

SlowMov is more than just a roastery—it’s a philosophy. Founded in 2015 by Carmen and François in the charming Gràcia neighborhood, SlowMov embraces the slow living movement. Quality over quantity, craft over speed.

They’re one of the few places in Barcelona where you can actually see the roasting happen on-site. Their Giesen roaster sits in the café, and there’s something special about watching the process while you sip your coffee. Carmen and François source their beans directly from producers in Brazil, Ethiopia, Mexico, and other origins, and they visit the farms themselves to ensure quality and fair practices.

The café itself is a lovely spot in Gràcia—warm, unpretentious, and filled with regulars who appreciate good coffee. They also supply beans to restaurants and businesses around Barcelona and offer training for those who want to learn more about specialty coffee.

Best for: A relaxed atmosphere, watching the roasting process, and supporting direct-trade coffee.

Onna Coffee

Onna means “woman” in Japanese, and this roastery was founded by Anahí Paez, originally from Costa Rica. What makes Onna unique is their exclusive focus on Costa Rican coffees—every single bean they roast comes from Anahí’s home country.

Established in 2014 (the same year as Nomad), Onna was one of Barcelona’s specialty coffee pioneers. The café in Gràcia at Carrer Santa Teresa has become a beloved neighborhood fixture, and their roastery in Poblenou produces beans that showcase the incredible diversity of Costa Rican coffee regions.

Anahí’s close relationships with Costa Rican coffee producers mean exceptional quality and transparency. If you love cortados and flat whites, Onna does them particularly well—there’s a richness and depth to their coffee that’s hard to find elsewhere.

Best for: Costa Rican coffee lovers and those who appreciate a founder with deep connections to origin.

Cafés El Magnífico

For a taste of Barcelona’s coffee heritage, there’s no better place than Cafés El Magnífico. The Sans family has been roasting coffee in the El Born neighborhood since 1919—that’s over a century of history. The Cafés El Magnífico brand itself was established in 1962, and today it’s run by the second and third generation of the family.

Salvador Sans transformed the business when he took over, pivoting toward specialty coffee before most people in Spain even knew what that meant. He’s been a Cup of Excellence judge since 2002 and is something of a legend in the Barcelona coffee world. His daughter Claudia now handles sourcing and quality, continuing the family tradition.

Their shop in El Born is a must-visit. You can browse bags from origins around the world, and the staff are incredibly knowledgeable. In 2018, they also acquired La Portorriqueña, a historic Barcelona roaster founded in 1906, adding another piece of the city’s coffee history to their portfolio.

Best for: History buffs, a curated selection of global origins, and experiencing a true Barcelona institution.

Three Marks Coffee

Three Marks has quietly become one of Barcelona’s most respected local roasters. They’ve opened their own roastery and now supply beans to cafés all over the city. With three café locations, they’ve grown steadily while maintaining their commitment to quality.

What I appreciate about Three Marks is their accessibility. They make specialty coffee feel approachable rather than intimidating. You can buy their beans to brew at home, and the staff at their cafés are always happy to chat about what they’re roasting.

Best for: Approachable specialty coffee and beans you can find at cafés throughout the city.

Morrow Coffee

Based in the Sants neighborhood, Morrow Coffee has built a strong following for their carefully roasted beans. They’re a bit off the typical tourist trail, which gives them a more local, neighborhood feel.

Morrow focuses on quality sourcing and precise roasting, and their café has become a go-to spot for residents of Sants looking for specialty coffee without trekking to the city center.

Best for: Exploring beyond the tourist areas and finding quality coffee in a residential neighborhood.

Hidden Coffee Roasters

True to their name, Hidden Coffee Roasters feels like a discovery when you find them. Located in El Born, they roast their own beans on-site, which means everything is as fresh as it gets.

They source interesting varieties with unique characteristics from around the world, and there’s always something new to try. If you enjoy exploring unusual origins or experimental processing methods, Hidden is the place to go.

Best for: Adventurous coffee drinkers looking for unique, freshly roasted beans.

More Roasters Worth Knowing

Barcelona’s coffee roasting scene is growing fast, and there are several other roasters worth mentioning:

Cafes Ros is another solid local option for freshly roasted beans. Syra Coffee has small take-away spots scattered across the city, making their beans accessible in nearly every neighborhood. And Sensorial Coffee Roasters in Poblenou supplies many Barcelona cafés with their roasts.

Beyond Barcelona: Other Roasters I Love

While Barcelona has become my home base for coffee, I’ve discovered some excellent roasters outside the city that are worth knowing about—especially if you’re happy to order online.

Terres de Café (France)

Founded in 2009, Terres de Café has become one of France’s leading specialty coffee roasters. They offer over 30 specialty coffees sourced primarily from Latin America and Africa, with a strong emphasis on environmental sustainability and fair treatment of farming communities.

Their online shop ships throughout Europe, and I’ve found their coffees to be consistently excellent. If you’re looking to explore French specialty coffee or want beans delivered while traveling, Terres de Café is a reliable choice.

Best for: European delivery, ethically sourced beans, and exploring French specialty coffee culture.

D·Origen Coffee Roasters (Costa Blanca)

Based on Spain’s Costa Blanca, D·Origen Coffee Roasters focuses on selecting and roasting high-quality specialty coffees. They’re particularly known for their work with Finca Barú Black Mountain, producing some exceptional single-origin beans.

If you’re visiting the Valencia or Alicante region, or simply want to try some quality Spanish roasters beyond Barcelona, D·Origen is worth exploring.

Best for: Exploring Spanish specialty coffee outside Barcelona, quality single-origins from their partner farms.

Tips for Visiting Barcelona’s Roasters

Timing matters. Most specialty coffee spots in Barcelona open around 8:30 or 9 AM and close by mid-afternoon—often around 3 or 4 PM. Weekend hours can vary, and many are closed on Sundays. Check before you go.

Ask questions. The baristas at these roasters are passionate about coffee and usually happy to share what they know. Don’t be shy about asking for recommendations based on your preferences.

Try filter coffee. While espresso is the default in Spain, many of these roasters offer filter options (V60, batch brew, etc.) that showcase their beans in a different way. It’s worth trying if you want to taste the full character of a single-origin coffee.

Buy beans to take home. Most roasters sell their coffee by the bag, and many offer subscriptions. Right Side, Nomad, and El Magnífico all have excellent online shops if you fall in love with a particular coffee.

Explore the neighborhoods. Barcelona’s roasters are spread across the city—from El Born to Gràcia to Poblenou. Visiting them is a great excuse to explore different neighborhoods, each with its own character.

Final Thoughts

Barcelona’s coffee roasting scene has matured beautifully over the past decade. What started with a few pioneers like Nomad and Onna has blossomed into a diverse ecosystem of roasters, each with their own approach and personality. Whether you’re after competition-level precision, a century of heritage, or a relaxed slow-living vibe, there’s a roaster in Barcelona for you.

The best part? This scene is still growing. New roasters are emerging, established ones are expanding, and the overall quality just keeps getting better. If you’re a coffee lover, Barcelona deserves a spot on your list.

If you’re looking for great places to enjoy specialty coffee while out and about, check out my guide to the best coffee shops in Barcelona. And if you want to learn more about how I brew coffee at home, I’ve written about my coffee habits and methods.

Filed under: Expat life

What Arguing About Big Topics Actually Costs You

Published: February 01, 2026Leave a Comment

arguing-big-topics-costI’ve spent years arguing about things that didn’t matter to people who weren’t listening.

It took me until my forties to fully see the pattern. Something would happen in the world—political, cultural, professional. I’d have a strong opinion about it. I’d share that opinion, sometimes with arguments, sometimes just with contempt.

Then I’d move on. But the impression I made stayed with the people who heard me.

This played out everywhere: at dinner parties, in group chats, at family gatherings, in professional settings, and especially on social media. Someone would bring up a controversial topic. I’d weigh in—sometimes forcefully, sometimes dismissively.

Eventually, as I sat down one day to run some analytics and cleanup on my X/Twitter account using AI, I asked myself: what did any of it accomplish?

The Uncomfortable Math

Minds changed: Essentially zero.

Has anyone ever changed their position because someone called them naive, blind, or stupid? That has never happened. People don’t update their beliefs because someone was louder or more contemptuous. If anything, they dig in harder.

Persuasion doesn’t work through force. It works through trust, patience, and genuine curiosity. A hot take has none of those.

Relationships affected: More than I realised.

Some people argue back. Most don’t. They quietly adjust how they see you. Not as someone with interesting views—as someone who can’t help themselves. Someone to be careful around. Someone who makes gatherings tense.

You won’t get feedback on this. People don’t announce that they’ve downgraded you in their mind. They just stop calling.

Opportunities lost: Unknown, but not zero.

In professional contexts, the stakes are higher. Potential clients, partners, employers, collaborators—they form impressions quickly. A reputation for being argumentative or contemptuous follows you in ways you can’t track. Doors close silently.

Satisfaction gained: Brief and hollow.

The feeling of being heard, of having said your piece, lasts seconds. The consequences last much longer.

The Name-Calling Trap

When you disagree with someone, there’s a temptation to escalate. Not just to argue the point, but to characterise the person: idiot, sheep, clown.

It feels efficient. It communicates contempt without requiring you to engage with their position.

But here’s what it really communicates: that you’ve run out of argument. That when frustrated, you reach for insults. That you see people who disagree with you as beneath respect.

Calling someone a clown doesn’t make them look like a clown. It makes you look like someone who calls people clowns. Everyone listening notices, even if they don’t say so.

The Certainty Trap

Nothing ages worse than predictions made with confidence.

Every time you declare that something will definitely happen, that a trend is unstoppable, that anyone who disagrees is blind—you’re creating a record. The future has a way of humbling the certain.

It’s not just financial predictions. It’s political predictions. Cultural predictions. Predictions about technology, relationships, how situations will unfold.

Being confident feels like being informed. Often it’s just being loud. The difference only becomes clear in hindsight—when you’re the one who was wrong.

The Illusion of Action

Part of why we argue about big topics is that it feels like doing something.

You see something unfair or stupid. You react. You speak up, share your take, make your position known. There’s a sense of having participated, of not staying silent in the face of wrongness.

But nothing has actually moved. The thing you’re angry about continues unchanged. The people you’re criticising don’t know or care. You’ve spent energy and emotional bandwidth, and the only concrete result is how others now perceive you.

Expression is not execution. Venting is not action. Feeling like you did something is not the same as doing something.

If you actually want to change something, that takes quiet, sustained effort—not public commentary.

The Acceptance That Changed Everything

Somewhere around forty, something shifted.

I accepted that many things in life are broken. Some ideologies are incoherent. Some systems are corrupt. Some people will always believe things I find absurd, and they’ll believe them passionately and permanently.

And I can’t do anything about it.

Not through arguments. Not through hot takes. Not through calling out the wrongness for everyone to see.

Once I accepted that, a strange thing happened: the urge to engage started to fade. Not because I stopped caring, but because I stopped pretending that my commentary would change anything. The world will continue being messy and irrational whether I weigh in or not.

That’s not cynicism. It’s clarity.

Where the Frustration Goes

Staying quiet doesn’t mean suppressing everything. That just breeds resentment.

The frustration needs somewhere to go. For me, it’s a small circle of close friends—people who think similarly, who won’t turn a vent session into a debate, who have the emotional intelligence to offer perspective when I need it and simply listen when I don’t. Some are older and more experienced, able to offer another angle with tact. Others just let me get it out of my system without adding fuel to the fire.

I also built a private community for this purpose: The Good Life Collective. It’s a place where I can share thoughts that previously would have gone on a public platform—but with people who are more aligned with my thinking. It makes no sense to broadcast opinions to a public audience full of strangers who are fundamentally different from you and will only be enraged by anything you say. And vice versa. A curated space changes everything.

The difference between a private outlet and a public broadcast is enormous. In a trusted circle, you can say what you actually think. You can be wrong, be angry, be unfiltered. You can work through your reaction without it becoming your permanent public record.

Find people like this. Share your frustrations with them. Save the public-facing version of yourself for things that actually matter.

When It Is Worth Speaking Up

I’m not arguing for silence in all situations.

There are moments when staying quiet is cowardice—when someone’s being mistreated in front of you, when your expertise is genuinely needed, when your silence would be complicity. And there are times when speaking up—even publicly, even passionately—is exactly the right thing to do.

Years ago, I wrote a long article about why I left Malta. It was personal, detailed, and critical of the place I grew up. I didn’t hold back. And unlike a reactive hot take, that piece resonated. It has hundreds of comments from people who felt the same way, who needed to hear that they weren’t alone in their frustrations, who used it to help make their own decisions about whether to stay or leave.

What made it different? It was thoughtful. It came from lived experience, not a reaction to something I saw online. It was about something I had standing to speak on. It wasn’t name-calling or contempt—it was an honest reckoning with a place and a culture I knew deeply.

Being vocal about problems in Malta was met with resistance at the time. People tried to shut me down, told me I was being negative, that things weren’t so bad. But I kept speaking up, and eventually I left. That decision was one of the best I ever made. Sometimes the resistance you encounter is a sign that you’re touching something real.

The goal isn’t to have no opinions or to become someone who never speaks up. It’s to be intentional. To distinguish between the urge to be heard and the situations that genuinely require your voice.

Most controversies don’t need you. A few will. Know the difference.

What Doesn’t Compound

I think a lot about where to put my energy—what compounds over time and what dissipates.

Arguing about big topics doesn’t compound in any direction that matters. It doesn’t improve your health. It doesn’t build wealth. It doesn’t deepen your relationships. It doesn’t make you wiser.

At best, it’s neutral. At worst, it actively degrades the things you care about—your reputation, your relationships, your peace of mind.

The things that do compound are quieter: building something, learning something, strengthening the bonds with people you actually know. None of that requires public commentary on whatever controversy is dominating the discourse this week.

What I’ve Learned

Having opinions is fine. Broadcasting them is optional.

You can think something without saying it. You can believe someone is wrong without announcing it. Your opinions don’t require an audience.

Arguing about big topics rarely changes anything.

On divisive issues, people aren’t looking to be persuaded. They’re looking for validation or a fight. You’re not going to change minds with a hot take. You’re just going to reveal how you behave when you disagree.

Contempt is expensive.

Dismissing people as idiots or sheep feels satisfying in the moment. But it marks you as someone who reaches for insults when frustrated. That reputation is hard to shake.

Anger is a signal, not a script.

Frustration tells you something matters to you. It doesn’t obligate you to broadcast that frustration. You can feel something strongly without performing it.

Certainty ages poorly.

The more confident you are, the more embarrassing it is when you’re wrong. And you will be wrong more often than you expect.

The costs are invisible.

You won’t get a notification when someone decides not to work with you, not to invite you, not to trust you. The downside of running your mouth is almost impossible to measure. That makes it easy to ignore—and dangerous to underestimate.

Silence is underrated.

You don’t have to weigh in on everything. The arguments will continue without you. Your silence costs nothing. Your words might cost more than you’ll ever know.

The Question

Before weighing in on any controversial topic, I now ask myself:

What does this accomplish besides making me feel heard?

If the answer is nothing, I stay quiet.

The world doesn’t need my take on every controversy. My relationships don’t benefit from my political opinions. And calling someone a clown has never once made them less of one.

Some lessons take longer than they should.

Filed under: Thoughts & Experiences

Is There a WordPress Replacement in 2026? I Went Looking

Published: January 20, 202616 Comments

wordpress replacement

After spending over two decades in the WordPress ecosystem — building sites and plugins, running WP Mayor, and watching the platform evolve — I recently found myself asking a question I never thought I’d ask: is it time to look elsewhere?

The question came from an unexpected place. My seven-year-old son wants to build his first website. He’s got ideas — a blog about football, RC cars, retro gaming, places he’s traveled. The kind of personal site that used to be everywhere before social media swallowed the web.

And I found myself hesitating. Do I teach him WordPress, the same way I learned twenty years ago? Or has something better come along — something more modern, more suitable for a beginner in 2025?

It’s a simple question with surprisingly few good answers. And it led me down a rabbit hole that every WordPress developer or agency owner should probably go down themselves.

Drama in the WordPress community is not something new, but the governance drama in 2025 between Automattic and WP Engine hit quite different than previous conflicts, and added urgency to the question. If you missed it: Matt Mullenweg, who controls both Automattic and the WordPress.org infrastructure, got into a public dispute with WP Engine over trademark usage and what he saw as insufficient contribution back to WordPress. It escalated to Automattic blocking WP Engine’s access to WordPress.org plugin updates, effectively weaponizing the shared infrastructure against a major host. Legal action followed.

Whatever you think about the merits of either side, it revealed something uncomfortable: the WordPress ecosystem has a single point of failure. One person’s decisions can disrupt the plugin update mechanism that millions of sites depend on. That’s a governance risk that didn’t feel real until it happened.

It certainly made me think. If the future of WordPress depends on the mood of one person, maybe it’s worth knowing what else is out there.

So I went looking. Properly. Not just a quick Google, but actually evaluating what could realistically replace WordPress for the kind of work most of us do.

I should be upfront about my own position here: I founded and ran WP Mayor for years. I’ve built my career within the WordPress ecosystem for over two decades. I’m not a neutral observer. But that history is also why I take this question seriously — I have skin in the game, and if I’m going to teach my son something, I want it to be the right thing. I’d rather face an uncomfortable answer honestly than keep my head in the sand.

Here’s what I found: nothing.

And that’s actually the story worth telling.

The Landscape Today

WordPress powers something like 43% of the web. That’s not a typo. Nearly half of all websites run on it. When you have that kind of dominance, “replacement” isn’t really the right framing — it’s more like asking what could replace email or the web browser.

But let’s take the alternatives seriously anyway.

Static Site Generators (Astro, Hugo, Eleventy)

These are the darlings of the developer community right now. Astro in particular has real momentum — so much so that Cloudflare just acquired the team behind it in January 2026. You write content in Markdown or HTML, the tool generates static files, and you deploy to Cloudflare Pages, Netlify, or Vercel for free.

The output is blazing fast. No database, no PHP, no security patches. Just HTML files.

The problem? There’s no admin panel. No visual editor. You’re editing files in a code editor and pushing to Git. For developers building their own sites, this is actually pleasant. For clients who need to update their own content? Forget it. You’d spend more time training them than building the site.

These tools aren’t WordPress replacements. They’re developer tools that happen to produce websites.

Modern PHP CMSs (Statamic, Craft, October)

This is where it gets interesting — and then disappointing.

Statamic is built on Laravel and it’s genuinely lovely to work with. Clean codebase, beautiful control panel, flat-file storage option so you can version control everything in Git. If you’re a developer who’s tired of WordPress’s quirks, Statamic feels like a breath of fresh air.

But here’s the thing: Statamic is basically “what if we rebuilt WordPress with modern architecture.” Same concept, cleaner execution. It’s free for solo and hobby projects, but commercial use requires a license ($275+ per site), which adds up quickly if you’re building for clients. The problem is that if you’re going to use something that fills the same role as WordPress, you might as well use WordPress.

That’s a tough sell commercially. It’s like buying a beautifully engineered boutique car when a Toyota does the same job and has mechanics on every corner.

Craft CMS is similar — great developer experience, excellent content modeling, but tiny ecosystem. October CMS tried to be the Laravel-WordPress hybrid and never got traction.

It’s worth mentioning ClassicPress here too — a fork of WordPress that stripped out Gutenberg and aims to maintain a more traditional, stable WordPress experience. If your main complaint about WordPress is the direction of the block editor, ClassicPress directly addresses that. But it inherits the same fundamental limitation as the other alternatives: a much smaller ecosystem. Plugins built specifically for Gutenberg won’t work. The developer community is a fraction of WordPress’s. It’s a viable option for specific situations, but it’s not a path to growth.

None of these are going to grow beyond niche. The network effects aren’t there and probably never will be.

That said, Laravel is currently experiencing something of an AI-driven renaissance. As it becomes easier to build plugins and extensions with AI assistance, I expect more Laravel-based CMS alternatives to emerge, and their marketplaces to fill out quickly. The moat may be collapsing faster than I would have predicted even a year ago.

Headless CMS Options (Strapi, Directus, Sanity, Contentful)

The headless approach separates your content management from your frontend. You store content in a CMS with an API, then build your frontend however you want — React, Vue, static HTML, whatever.

This is popular in enterprise and among developers building complex applications. But for a typical website or blog? It’s overengineered. You now need to build and maintain two things instead of one. And most of these either have usage-based pricing (Contentful, Sanity) or require significant technical overhead to self-host (Strapi, Directus).

Not a WordPress replacement. A different tool for different problems.

Hosted Website Builders (Squarespace, Wix, Webflow)

These took the “I just want a simple website” crowd from WordPress, and honestly, good for them. Someone who would’ve struggled with WordPress anyway is probably better served by Squarespace.

But these are subscription services with limited flexibility. You’re renting, not owning. The moment you want to do something the platform doesn’t support, you’re stuck. And you’re paying monthly forever.

Different market, not a replacement.

The One Exception: Shopify

Here’s where someone actually did take significant territory from WordPress — specifically from WooCommerce.

Shopify succeeded by being opinionated and hosted. You don’t think about servers, updates, security, or plugins conflicting. You just sell stuff. That convenience premium turned out to be worth a lot to merchants who’d rather focus on their products than their technology stack.

If you’re building an e-commerce site today and you’re not a developer, Shopify is often the right answer. That wasn’t true ten years ago.

So Why Does WordPress Still Win?

WordPress’s moat isn’t the technology. The technology is arguably its weakest point — the legacy codebase, the sometimes awkward plugin architecture, the Gutenberg direction that’s divided the community.

The moat is the ecosystem, and at the center of that ecosystem is the plugin directory.

There are over 60,000 plugins in the official WordPress repository, plus thousands more sold commercially. Need SEO tools? Multiple mature options. Need to add e-commerce? WooCommerce and its hundreds of extensions. Need to display your Instagram feed beautifully? Spotlight handles that. Need to aggregate content from RSS feeds across the web? WP RSS Aggregator has been doing that for over a decade. Need membership functionality, booking systems, form builders, multilingual support, backup solutions, security hardening, performance optimization, affiliate management, email marketing integration? Someone built a plugin for it. Probably several someones, so you can choose.

This is the part that newer platforms cannot shortcut. You can build a technically superior CMS in a year or two. You cannot build an ecosystem of tens of thousands of plugins developed over two decades. Every time someone evaluates a WordPress alternative, they eventually hit a feature they need that either doesn’t exist on the new platform or requires custom development. That’s the moment they come back.

Beyond plugins, WordPress has millions of developers who know it, hosting companies offering one-click installs, twenty years of Stack Overflow answers, and a mental model that non-technical people actually understand. And then there’s the educational ecosystem — hundreds of blogs, YouTube channels, and communities dedicated to teaching WordPress for free. Sites like WP Mayor, WPBeginner, and countless others have spent years creating tutorials, reviews, and guides. That depth of learning resources doesn’t exist for alternatives. When you’re stuck at 2am trying to figure out why your site is broken, the answer is almost certainly already written somewhere. Try that with Statamic.

The plugin ecosystem is the killer feature. It’s what lets a non-developer build a genuinely complex site without writing code.

To displace WordPress, you’d need to replicate all of that. Not just build a better CMS, but build an entire ecosystem around it. That takes a decade and a lot of luck.

What About AI?

There’s one wildcard worth considering: could AI change this equation?

The plugin ecosystem advantage exists partly because custom development is expensive and slow. If you need functionality that doesn’t exist as a plugin, you’re either paying a developer or learning to code yourself. That friction pushes people toward platforms with existing solutions.

But AI is making custom development faster and cheaper.

Tools like Claude and Cursor let developers build features in hours that would have taken days. Non-developers are starting to build simple tools themselves with AI assistance. If this trend continues — and there’s good reason to think it will — the “just use a plugin” advantage might erode.

That doesn’t mean WordPress loses. It might mean the opposite: WordPress’s open, extensible architecture could become even more valuable when AI can generate custom plugins on demand. Or it might mean newer, cleaner platforms become more viable because the cost of building missing functionality drops dramatically.

The lines are already blurring. Established WordPress plugins like WP RSS Aggregator are heavily implementing AI features into their existing products. So the question isn’t just “WordPress or something else” — it’s increasingly “WordPress with AI, custom AI-powered apps, or some hybrid we haven’t fully defined yet.”

I don’t know exactly how this plays out. But I’m positioning myself to find out. Through AgentVania, I’m actively helping small businesses implement AI solutions — custom integrations that might eventually become standalone apps, WordPress plugins with AI at their core, or something else entirely. The opportunity feels real, even if the shape of it isn’t fully clear yet.

If you’re thinking about technology choices for the next decade, it’s worth considering that the calculus might shift in ways we can’t fully predict. Staying close to both WordPress and AI seems like a reasonable hedge.

So What Should You Actually Use?

The answer depends on what you’re building. But before getting into specifics, it’s worth stating something clearly: the plugin ecosystem is the real reason WordPress remains dominant. It’s not the core software — the core is showing its age. It’s the fact that whatever you need to do, someone has probably already built a plugin for it. That head start is nearly impossible for newer platforms to overcome.

When you choose a newer CMS with a limited plugin or app collection, you’re betting that either you won’t need extended functionality, or you’re prepared to build it yourself. Sometimes that’s the right bet. Often it isn’t.

With that in mind, here’s how I’d think about specific use cases today:

For a SaaS marketing site — the landing pages, pricing, documentation — WordPress works but is honestly overkill. Astro or another static generator is ideal here: fast, secure, cheap to host, and your dev team can manage it in Git alongside the product code. Many SaaS companies have moved this direction. If you need non-technical marketing people editing content regularly, then WordPress or Webflow make more sense.

For the SaaS application itself — the actual product your customers log into — this is custom application territory. Not WordPress, not any CMS. You’re building with Laravel, Next.js, Rails, or whatever fits your team. The dashboard, the user management, the core functionality: all custom code.

For a blog, whether personal or company, WordPress remains the sensible default. Easy to use, and the SEO plugin ecosystem alone — Yoast, Rank Math, and others — gives you functionality that would take significant effort to replicate elsewhere. If you’re technical and want something minimal, Astro works well. Ghost is worth considering if you want memberships and newsletters built in, though you’re back to subscription pricing for their hosting.

For a brochure site — your typical small business with five to ten pages — WordPress if the client needs to edit it themselves. If it’s truly static and they’ll never touch it, a static generator deployed to Cloudflare Pages or Netlify is simpler and costs nothing to host. Squarespace is honestly fine here too if you don’t want ongoing maintenance responsibility.

For an aggregator site — directories, listings, job boards, content curation — this is where WordPress’s plugin ecosystem genuinely shines. Custom post types, Advanced Custom Fields, and plugins like WP RSS Aggregator let you model complex content relationships and pull in external feeds without building everything from scratch. Try doing that on a newer platform and you’re either writing custom code or discovering the feature simply doesn’t exist. If you need heavy custom functionality beyond what plugins provide, Laravel becomes the better foundation, but you’re committing to building and maintaining everything yourself.

For a dashboard or internal admin panel, never WordPress. This is custom application territory. Laravel with Filament or Livewire works well, or a React/Vue frontend talking to an API. Tools like Retool or Budibase exist if you want a low-code approach.

For e-commerce, Shopify unless you have specific reasons to avoid it — complex customization requirements, wanting to avoid monthly fees, or B2B use cases that don’t fit their model. WooCommerce remains viable if you need full control and can handle the ongoing maintenance burden. The WooCommerce extension ecosystem is massive, which is partly why it’s held its ground against Shopify better than other WordPress-based solutions might have.

For a membership or online course site, WordPress with plugins like LearnDash, MemberPress, or Restrict Content Pro is the established route. The alternatives — Teachable, Kajabi, Thinkific — work well but are subscription-based and lock you into their platform. If you want ownership, flexibility, and the ability to extend functionality with other plugins, WordPress wins. The integration between membership plugins and the rest of the WordPress ecosystem means you can combine courses with WooCommerce, email marketing plugins, affiliate tracking, and more without everything being siloed.

For a forum or community site, WordPress with BuddyPress or bbPress works, though it can feel clunky compared to purpose-built solutions. Discourse is genuinely better for traditional forums but requires separate hosting and management. Circle and similar platforms are subscription-based. Honestly though, for most use cases a private Slack, Discord, or Telegram group has replaced the need for a traditional forum — the format has fallen out of fashion.

For a portfolio site — photographers, designers, creatives showcasing work — WordPress or Squarespace both work well. Squarespace templates are often better designed out of the box for visual portfolios, which matters when the whole point is aesthetics. If the person is technical, a static site with a good gallery setup is cleaner and faster. For Instagram-heavy portfolios, plugins like Spotlight make it easy to display your feed beautifully without manual updates.

For a news or media site, WordPress dominates and it’s not close. The publishing workflow, editorial roles, revision history, scheduling, and the plugin ecosystem for advertising, analytics, paywalls, and newsletter integration are hard to match. Most major online publications run on WordPress or something custom-built with a much larger budget. If you’re starting a media company today, you’d need a compelling reason not to use WordPress.

For a multilingual site, WordPress with WPML or Polylang. This is one area where the plugin ecosystem has an unambiguous advantage — multilingual content management is genuinely complicated, and these dedicated plugins have spent years solving edge cases you’d never anticipate. Building multilingual support into a custom site or using a platform without mature multilingual plugins means rediscovering all those edge cases yourself.

For a landing page or single campaign page, you might not need a CMS at all. A single HTML file deployed to Cloudflare Pages or Netlify, or something built quickly in Webflow or Carrd, is often the right answer. Increasingly, AI tools can generate a complete landing page in minutes — the results are genuinely good now. WordPress is overkill for a one-page campaign that’ll run for three months and then get archived.

The pattern that emerges: WordPress wins when you need a content-managed website that non-technical people will edit, and especially when you need functionality beyond basic content management. The plugin ecosystem means you’re rarely starting from zero. Custom code wins when you’re building an application with unique requirements. Static generators win when it’s developer-managed and performance is paramount. Shopify wins for selling products online to consumers.

So What About My Son?

This brings me back to where I started: what should I teach a seven-year-old who wants to build his first website?

The purist in me considered static site generators. Teach him real HTML, CSS, and JavaScript from the start. No abstractions, no admin panels — just code and a text editor. He’d learn the fundamentals that underpin everything else.

But that’s not realistic for a kid who wants to write about football and share photos from his travels. The friction between “I have an idea” and “it’s live on the internet” needs to be as small as possible. Otherwise the excitement dies before he publishes his first post.

I also considered the hosted builders — Squarespace, Wix, that sort of thing. They’re genuinely easy. But they’re also subscription services that teach you nothing transferable. If he outgrows them, he starts over. And I’d rather he owned his content from day one.

There’s also a more technical approach worth considering: run WordPress locally using Local, convert to static HTML, and publish to Cloudflare Pages via GitHub. The advantage? As long as you keep paying the $10 annual domain renewal, his blog will still be around decades from now — no ongoing hosting fees, no server maintenance, no security updates.

And for simple websites, AI generation is genuinely the fastest way to go now. Tools like Claude’s artifacts can generate a complete, polished website in minutes. Save it to GitHub, publish on Cloudflare Pages or Netlify, done. The results are honestly terrific.

But here’s my hesitation with both approaches: he won’t learn much. The Local-to-static workflow is elegant but opaque — he’d be pushing buttons without understanding what’s happening. And AI-generated sites skip the entire process of building something yourself. The magic of “I made this” gets lost when the honest answer is “AI made this and I clicked deploy.”

So I’m going with WordPress. Not because it’s perfect, but because it hits the right balance for a young beginner:

He can write and publish immediately. The gap between having something to say and saying it publicly is just a few clicks. That immediate gratification matters enormously when you’re seven.

There’s depth when he’s ready for it. He can start just writing posts, then get curious about themes, then maybe peek at the code underneath. The ceiling is high enough that he won’t outgrow it for years — if ever.

The skills transfer. Understanding how WordPress works teaches concepts — content management, databases, hosting, domains — that apply everywhere. Even if he eventually moves to something else, the mental models carry over.

And honestly? I know it. I can help him when he gets stuck, show him tricks, explain why things work the way they do. There’s value in learning something your parent can teach you, beyond just the technical knowledge.

Twenty years later, I’m teaching the same platform I learned on. That says something — either about WordPress’s staying power, or about the lack of alternatives, or both.

What This Means

If you’re a developer or agency wondering whether to jump ship, the honest answer is: there’s nowhere to jump to. Not yet.

If you’re nervous about WordPress governance — and I think that’s reasonable — the practical response is to keep your skills portable. Learn modern PHP and JavaScript. Understand the principles, not just the WordPress-specific implementations. If something does eventually emerge, you’ll be ready.

If you’re building a new site today and you need a CMS with an admin panel that non-technical people can use, WordPress is still the answer. I wish I had something more exciting to tell you.

The gap in the market is real. A modern, open-source CMS with WordPress-level usability and a growing ecosystem would be genuinely valuable. But nobody’s built it yet.

Maybe that’s the opportunity.


I’ve spent over a decade in the WordPress world and I’m genuinely wrestling with these questions. What do you think — have I missed something? Is there a platform gaining traction that deserves more attention? Let me know in the comments or reach out on Twitter.

Filed under: Tech

Ten Years of Playing the Investing Game

Published: January 19, 2026Leave a Comment

game of investing

Looking back over the past decade, investing has been one of the most fulfilling pursuits in my life, while I took a break from entrepreneurship and active work in the tech space. The rewards have been financial, but more importantly they’ve been intellectual and personal. It’s the one arena where my natural aptitudes—and even some of my weaknesses—find a productive outlet.

The Most Competitive Game in the World

Public markets are relentlessly competitive. Every participant has access to the same information, and you’re not just up against other individuals. You’re competing with hedge funds, sovereign wealth funds, high-frequency traders, and quant models that process data faster than you can blink. Unlike poker or chess, the stakes are measured in fortunes, not trophies.

That intensity is precisely what makes investing appealing to me. Easy games get boring. This one never does.

How It Fits My Aptitudes

I naturally like breaking problems into inputs, levers, and outputs. Investing is exactly that: analyzing what moves a business, an industry, or an economy and positioning around it. The systems thinking that sometimes makes me annoying in casual conversation is actually useful when you’re trying to understand why a company will look different in five years.

Markets also force me to study everything. Over the past decade I’ve gone deep on AI infrastructure, real estate, P2P lending platforms, crypto protocols. Each cycle requires new knowledge. For someone who gets bored easily, this is ideal. The curriculum keeps changing.

Then there’s pattern recognition. Investor behavior repeats in ways that are almost comical once you’ve seen a few cycles. Euphoria, despair, rotation. The specific assets change but the emotional arc stays remarkably consistent. Spotting where we are in that cycle early is one of the few genuine edges available to individual investors.

And finally, I’m comfortable thinking in decades. Most market participants are optimizing for quarters or even days. That patience is rare, and rare things tend to be valuable.

Where My Weaknesses Become Strengths

In daily life I can be restless and impatient. In markets, that same energy translates into scanning widely for new opportunities. The trick is channeling it into research rather than trading too frequently. When I notice I’m getting twitchy, I try to redirect that impulse toward learning about a new sector rather than hitting the buy button.

I’ve always questioned consensus, sometimes to a fault. In investing, that skepticism means I don’t chase every hype cycle. It has cost me in the short term more than once—I was late to several obvious winners because I was busy poking holes in the thesis. But long term, the same instinct has kept me out of the worst blow-ups. I’ll take that trade.

Stubbornness is another one. I don’t like being wrong, and markets have humbled me repeatedly. But they’ve also forced me to define clear exit criteria for positions before I enter them. That discipline turns stubbornness into conviction when it’s backed by evidence, and into a clean exit when it isn’t.

The Value of Diverse Opinions

One thing I’ve learned is that investing in isolation is a mistake. I actively seek out people who think differently than I do—different asset classes, different time horizons, different risk tolerances. Some of my best decisions came from conversations where someone challenged an assumption I didn’t even know I was making.

This doesn’t mean following other people’s trades. Most of the time I listen, ask questions, and ultimately do something completely different. But the process of defending your thesis out loud, or hearing why someone smart disagrees with you, sharpens your thinking in ways that reading alone never will.

I’ve also found that the best investors I know are genuinely curious about being wrong. They’re not looking for confirmation. They want someone to find the hole in their logic before the market does. That mindset took me years to develop. My natural inclination is to defend my positions, but I’ve learned that seeking out disagreement early is far less expensive than discovering your mistakes after you’ve sized up.

The Psychological Test

Returns don’t come just from analysis. They come from surviving. I’ve held through multiple 50% drawdowns at this point. That requires emotional fortitude that you can’t fake and can’t really learn from books. You either have the stomach for it or you don’t, and you won’t know which until you’re in the middle of it.

Volatility is the price of admission, not a mistake. Every percentage point of return is earned through discomfort. I’ve come to enjoy that test. Drawdowns reveal who really understands what they own versus who was just along for the ride.

The longer I do this, the more I realize that temperament matters as much as intelligence. I’ve seen brilliant analysts blow up because they couldn’t handle the emotional swings. And I’ve seen average stock-pickers do extremely well simply because they had the patience to sit still when everyone else was panicking. Knowing which type you are—and building a strategy that fits your psychology rather than fighting it—is half the battle.

Why I’ll Keep Playing

Investing is both an intellectual puzzle and a mirror. It amplifies my strengths, exposes my weaknesses, and forces me to evolve. There’s no final score, only cycles and new opportunities.

It’s also given me something I value deeply: optionality. The returns over the past decade have bought me time and freedom to pursue other interests, to be present for my family, to take risks in business that I couldn’t take if I were starting from zero. That compounding isn’t just financial. The knowledge compounds too. Every cycle teaches you something that makes the next one slightly more navigable.

That combination of challenge, learning, and freedom is exactly why I’ve enjoyed it for the past decade. I intend to keep playing for decades more.

One of the points I made above is that investing in isolation is a mistake. If you’re looking for someone to exchange ideas with, or you’re new to this and want to talk through where to begin, drop me a line.

Filed under: Money, Stock market

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