When opening a company one of the first things you should do is choose an email provider. My favorite is Google Apps for Work. You can also use Zoho Apps if you are a small business and want a totally free solution.
Once you’ve got your mail set up you want to set up individual email accounts.
Personal Email Accounts
Each person in the company should, of course, have their own personal email address that they can use on a daily basis for internal and external communication. This is the email address that they can put on their business cards and also use for logging into the various tools that the company uses.
Tools like Slack are now aiming at killing email for internal communication, and they’re having a great of success. However, email is not going away anytime soon as there are many more uses for it apart from internal communication.
For personal email accounts I recommend using this format:
In my case, for example, I would use [email protected] If the person has a really long name or surname you can use the shortened version or even set up an alias to that account. For example, you can have the mailbox named [email protected] but then also set up an alias for [email protected] and emails sent to that alias will also end up in the person’s inbox. This also applies to people who have a name that’s hard to spell.
Read more: How to start a blog
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Some companies prefer to just use the [email protected] option and omit the last name. This works for very small companies but you will soon run into problems when the second Joe joins your team. You’ll soon end up with a mess, with some people using their first name only and others having to use their first and second names or something unsightly like [email protected]
My recommendation is, therefore, to start right away with the [email protected] combination. If you get two people with the same first and last names, you can use introduce the initial for their middle name or something similar. For example if you have two people named Joe Smith in your company, the second one can use [email protected]
Generic Email Accounts
Next, you will want to set up a few email accounts to be used for mostly administrative, support, billing and as a first point of contact with your company. Make sure you cover all the business functions of your company.
Here are a few essential ones to start off:
- [email protected] for administrative purposes such as being a Google Apps admin
- [email protected] for your helpdesk
- [email protected] for billing and payments
- [email protected] as a general point of contact
- [email protected] for job applications
- [email protected] for domain management
Depending on your line of business, there are others you might need to use such as:
Many companies use [email protected] as their point of contact, however, I advise against that for a number of reasons:
- [email protected] email addresses are not very friendly or personable.
- Some service websites don’t allow you to use [email protected] email addresses (Facebook is one of those).
- You’re more likely to be flagged as spam with an [email protected] email address.
- [email protected] email addresses are more easily targeted to receive spam.
An email address such as [email protected], [email protected], [email protected], [email protected] or even [email protected] (the latter is what Medium use) makes that first contact with your company much warmer and friendlier. Of course you will need to follow up with a friendly and casual reply to ensure a great start to relationships.
Whenever someone from your organization makes a personal connection with someone outside the company, they should almost always use their personal email address rather than dishing out generic email addresses like [email protected] or [email protected] Research has shown that people very much prefer sending emails to personal email addresses and knowing for sure who is going to get their email and hence who is responsible for getting back to them.
You will have noticed that many companies use [email protected] or [email protected] as one of their email addresses. This is mostly used for sending out notifications and I’ve also occasionally seen it used for newsletters.
That brings us to the topic of email newsletters and marketing communication that your company sends out. What email should be used for sending out these newsletters? I would recommend using the [email protected] email address if you’re following the format set above. You want to remain accessible to people who receive your newsletter and so if they reply asking further questions about what you sent out to them or maybe giving you constructive criticism, you should be able to read that.
See also: How to migrate email accounts
With a [email protected] address that goes nowhere, you won’t be able to do that and you’ll inevitably alienate those subscribers. Sure, you will get a few out of office replies and such, but you can easily filter those out. Besides, if they have auto-replies set up notifying you of email changes, you need to take action on those changes. The typical case would be a person moving on to a new job and hence no longer using his previous email address, which means you will need to strike them off your newsletter list.
You might also want to set up a [email protected] email address to process bounced emails. You will have to set your mailer software to make use of the Return-Path address, so that all your outgoing email messages that generate (hard) bounces are forwarded to a specific email account (e.g. [email protected]), and not to the “FROM” address.
Bonus tip: Don’t use generic friendly “From” names like “Customer Service”, “Account Verification”, “Monday Newsletter”. Always include your brand name: “WP Mayor Support”, “WP Mayor Account Verification”, “WP Mayor Monday Newsletter”. A “From” name without your brand is automatically suspicious.
So there goes my take on company email addresses. As always your comments and opinions are much appreciated.
One of the other important steps when opening a company is that of opening bank accounts. My favorite bank accounts for companies are Wise Borderless, Revolut and N26.
The 3 Main Options for Email Hosting
When shopping for email hosting, the first decision you need to make is how you’ll host your email. You have three main options:
- Shared Web and Email Hosting: Most web hosting providers also offer email hosting. For example, if you host your website through a provider like InMotion, you can host your email there as well. Often, email hosting is included with your web hosting subscription for free.
- Self-Hosted Email: If you have your own servers, you can host your own email instead of going through a third-party provider. While self-hosting provides more control and customizability, it has its disadvantages. The added costs of servers and systems admins to maintain them, along with the challenge of keeping your email from being marked as spam, often makes third-party hosting the better option.
- Third-Party Email Hosting: If you need more features than what your web host provides, look into hosted email providers. A third-party email host lets you avoid the costs of self-hosting. Plus, a subscription to a hosted email service often comes with other tools you need to run your business: shared contacts and calendars, built-in video conferencing, team chat, and more.
Finally, it’s important to understand the difference between an email hosting provider and an email client. An email host is what lets you send and receive email across networks. An email client (or email app) is the application you use to write and read emails. Your email host and client do not have to be the same. For example, you can send and receive emails hosted through G Suite on a desktop or mobile Microsoft Outlook app.
For a completely free solution for your website and email, you can use Strkingly for both your website and email.
Best Hosted Email Services
What about Non-Business Personal Email Addresses?
While we’re on the subject, we can also talk about how to pick a good personal email address.
Gmail is the preferred (and free) email address solution for individuals using email in a personal capacity. Everyone should have a personal email address, even if they have additional professional email addresses they use in their business dealings. It’s always better to keep things separate. If your name is Joe Bloggs any of the combinations are great:
If you have a very common name (a la “Joe Bloggs”) you will probably find that the obvious combinations mentioned above will be taken. In that case, you might want to add a number, for example, your year of birth. This is up to you, some people don’t want to make that public so that would not be a good choice for their email address. A favorite number might also be another option to go for.
You might also have a name that is not easy to pronounce, very long or that can be misinterpreted (e.g. Ella Marija Lani Yelich-O’Connor). In such cases, I would suggest you go for something simpler than your name. Here’s when things might go south. The first rule you have to keep in mind is that you might very well be keeping the same email address for the rest of your life, and it’s not that straightforward to change the address at a later stage.
To give you an idea of bad choices people do, [email protected] might be OK for a teenage girl, but chances are she will be regretting the choice when she is applying for a job a few years later.
If you want to use your own domain name with a free Gmail account, I suggest the forwarding service Improv.mx as a solution.
Email Delivery Services
An email delivery service is pretty much a must-have for businesses who want to make sure that their email gets delivered to their customers and that no one can impersonate them by fake email addresses.
From a personal email perspective, however, it might also be a good idea to use an email delivery service. This is especially true if you have a newsletter service or run a blog, for example.
My favorite service is Mailgun. They offer 10,000 free email sends per month, which is more than enough for personal use.
The Best Email Management Clients for Gmail
I love Gmail.
With every new online endeavour I’m involved in, there is invariably a new email account I need to keep tabs on. Till now all I did was create a new Google for Business account and redirect all mail to my main @gmail account. Lately however, I have embarked on a mission to better organise my way of doing business, as well as to separate work related matters from personal ones. Email is of course one of the main things that comes into play when doing such an exercise.
To expand on the background for this exercise, here are some notes:
I have around 12 email accounts to manage, 3 of them which are very active daily.
- Since I’m very familiar with the way Gmail works, I wanted to keep all the functionality I use in Gmail.
- I prefer to have an online interface rather than having an app on my Mac. Two reasons for that, one to save space on my Macbook air’s smallish drive, and secondly for security purposes in case the laptop ever gets stolen.
- Most but not all email accounts are managed through Google Apps for Business. The ones that are were created in the good times when Apps for Business were still free. I had to create another two email accounts for new domains after Apps became a paid service, and I chose Zoho Mail instead, as the volume of emails for these new accounts didn’t justify paying Google for the email service. I also prefer an email hosting service rather than use the server’s mail capability, I trust Google’s or Zoho’s backup services more than I trust the ones of shared hosting providers I guess.
Starting off with research, I found that the online interface goal wouldn’t be reachable, unless I was content with switching accounts with the Gmail interface itself, which isn’t so comfortable.
I therefore started looking at the most popular mail apps for Mac. Some conventional apps use folders for organising emails, while Gmail uses the labels system, which leads to some complications. I tried to find something more native to Gmail and came up with the following two options:
- Mailplane 3
Mailplane 3 is basically just a wrapper around Gmail accounts, in essence a browser dedicated to Gmail accounts. Each tab hosts a Gmail account. This was very convenient for me since I could retain all the functionality from Gmail itself, but have more convenience.
It has a good notifier system and also integrates with Gmail plugins such as Boomerang and RightInbox. Google Calendar is a perfect match for Gmail and Mailplane combines them in one app. The disadvantage is that I cannot use my Zoho hosted email with this app.
AirMail has the advantage of being usable not only with Gmail accounts, but also with others such as Zoho Mail or Office 365. The downside is that it still is a beta version and not quite something you could rely on totally. It has a very nice minimal interface though and I’ll definitely want to keep tabs on it going forward.
I decided to go for Mailplane to handle all my Gmail accounts, while using AirMail for the Zoho hosted accounts. In this way, I retained all Gmail functionality for my main accounts, while I can keep tabs on AirMail while also having a good and handy interface for my Zoho accounts.
Do you have a similar or totally different setup? Let me know in the comments section.
Hey Jean 👋,
Love the article!
I’m in the process of creating shared emails for my new company, and can’t decide on what email address I should use to sign up for third-party accounts, i.e. create an account with Quickbooks online, Webflow, Twitter, etc.
Should I use [email protected] or my [email protected]?
I’m also considering using something more generic like [email protected] or [email protected]
Would love to hear your thoughts.
Think I will just go with Airmail
Wish I had known this sooner
Krysta Choi says
Great article! What do you suggest I make the ‘First Name’ and ‘Last Name’ for a general [email protected] account?
Jennifer Nolan says
Great site! Wondering if you have any tutorials / suggestions on best way to do email blasts and acquiring contacts to do the most broad one possible.
We use Amazon Workmail for our Business and created aliases such as accounts, info, etc. This is great for receiving emails, but I can’t figure out how to send emails using the generic accounts. Do we need to change the aliases to normal mailboxes and setup multiple mailboxes on our email client?
Nura Adamu Yagana says
Hi I am nura
Thank you for your contribution
Where’s that or and
Thanks for the email tips