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What’s Beyond WordPress?

Published: November 16, 2022Leave a Comment

As a WordPress veteran, I’ve observed the fluctuations in the ecosystem for many years now. I’ve also written about my thoughts on the current state of things at various points in the past, but today I want to focus on that again with an eye on the future. I’m going to say things the way I see them and the way I think they are in this article; feel free to disagree in the comments section if you think I’ve got anything wrong.

First, a Bit of History

I’m going to start with some historical context as I feel that it’s very important when thinking about the present state and future possibilities.

Over the past twenty years, we’ve seen a significant shift in the way people use and perceive the internet. In the early days, the avenues of the web were synonymous with freedom. For the first time ever, we could make our voice heard by the world wherever and whoever we were. The creation of tools like WordPress was essential in allowing users to publish their content. Users didn’t mind taking some time to understand the technical part of things, such as downloading the WordPress software, installing it on a server, setting up a domain etc.

Nowadays, the internet looks quite different. Users have gravitated towards centralized platforms that provide an easy-to-use interface for creation, and an audience too. They’ve been seduced by the slick interfaces and addictive nature of many social networks and platforms, and have long-forgotten ideals about decentralization and open-source software.

This is the present that WordPress finds itself in today, with competitors like Wix, Squarespace, Shopify and Webflow, all of which are centralized platforms for creation. WordPress has the biggest market share, helped by its tremendous growth over the past two decades and its first-mover advantage (all other platforms launched many years after WordPress). But the challenge going forward is to keep its position while faced with these formidable competitors.

The WordPress Ecosystem

Now, I want to spend some time describing all the components of the WordPress ecosystem.

Matt Mullenweg – The Founder

Matt Mullenweg is the co-founder of WordPress, together with Mike Little. Matt has been the leader and figurehead of WordPress since its founding in 2003, and has become a billionaire through Automattic, the company he founded soon after he launched WordPress.

Matt makes his investments in other companies through Audrey Capital. Through the success of Automattic, he’s been able to go on and invest in many other interesting companies, a list of which is on the Audrey Capital website.

Automattic – Matt’s Company

Automattic is a company founded and run by Matt Mullenweg, who is also the co-founder of WordPress. It is still private but has done several funding rounds and is currently valued at around $8 billion. Yes, you read that right.

Automattic now owns various web products, such as Tumblr and Day One, but the company made its money through WordPress.com.

WordPress.com – The Cash Cow

The first point of confusion for any prospective WordPress user is the differentiation between WordPress.com and WordPress.org.

WordPress.org is the site that hosts the open source software known as WordPress.

WordPress.com is the hosted version of WordPress and is run by Automattic, a company founded by Matt Mullenweg, also a co-founder of WordPress.

WordPress.com has become very similar to the other centralized systems that I mentioned previously (Squarespace et al) and is obviously a big money maker for Automattic.

Here we start seeing how things are twisted to the benefit of the commercial side of WordPress (making money for Automattic). Note how the screenshot above raves about the “millions of people that call WordPress.com home” and makes no mention of the fact that the majority of those are using WordPress the open-source software not WordPress.com, the hosted version.

WordPress.org – The Open Source Software

WordPress.org is where you can download the open-source WordPress software. It’s also the de-facto home of the “WordPress community”, and you will find the forums, plugin and theme download pages, etc there.

WordPress was launched at a time when most content management systems were closed source. The fact that WordPress was launched as an open source project was the single most important driver to its success. By being free, it quickly gained adoption among both users and developers.

WordPress Plugin (& Theme) Developers

WordPress plugin and theme developers are what made WordPress grow into the behemoth it is today. They built upon and extended the functionality of WordPress in a bazillion ways, turning WordPress into by far the most flexible publishing software on the planet.

The only real alternative to WordPress if flexibility and extensibility is your main goal, is to build your website from scratch using custom code or a coding framework as a base. If you’re not a developer or don’t have the means to hire one (or an agency) then WordPress is your only feasible choice. All you need to do is pay a few hundred dollars to acquire the set of plugins that you need to concoct whatever flavor of website you desire.

WordPress Users

By WordPress Users, I mean individuals or companies that are using WordPress to power their websites. This group numbers in the millions.

WordPress Agencies

These are companies that build web solutions for their customers using WordPress. They are typically not that interested in WordPress as a project beyond it being a means to an end. Some are more invested in WordPress and even create and sell a few plugins of their own.

The Current State of WordPress

In 2022, I’ve seen WordPress reach a peak of negativity among plugin developers, mostly due to the fact that they have always been underappreciated by WordPress leadership. Towards the end of the year, the WordPress powers that be suddenly removed the install growth charts from the .org repository without any real explanation. When questioned about it, Matt, Otto (one of the lead devs) and JJJ (another developer close to the core team) offered conflicting reasons, leading to even more speculation and outrage. Plugin developers were adamant about wanting the feature back as it is essential to them in monitoring how their plugin is performing in the market, but there was no real sense of caring from Matt and the core team.

For many years now, those who have been working in the space for a long time have felt that WordPress is an ecosystem that is run by one man, Matt, acting as the dictator. He has been sometimes referred to as the “benevolent dictator”, but his sense of judgment and benevolence is being questioned more and more as time goes by. The close circle of people high up in the WordPress hierarchy has also fallen out of favor, again mostly due to their dismissive and entitled attitude. There is certainly the sense that WordPress is far from an open system when it comes to the major decisions taken.

Web developers in general tend to hate WordPress due to their perception of it being bloated and badly coded. While there is a strong element of truth there, the codebase has changed a lot over the years, moving from being almost 100% PHP-based to being more of a JS-based system. The attitude, whether justified or not, still prevails, and most serious developers prefer using a cleaner framework like Laravel for their projects. This makes it harder for WordPress companies to hire competent developers.

WordPress agencies are having a good time, since the popularity of WordPress with end users doesn’t seem to be waning, in fact it is reportedly still growing year over year, although there are some debates around that statement as well.

WordPress as a system has definitely enjoyed much better years as regards to reputation, but it is undoubtedly the case that there are still millions of sites running it and many new sites popping up every day, so agencies have no worries about finding new clients.

Enterprise-focused agencies are a niche on their own, dealing with their own trials, as Magne from Dekode can attest. However, it is also true that their business is doing well and also growing, so along with agencies doing work for mom-and-pop shops and small businesses, this is a good niche to be in.

What about the end users though? These are by and large the biggest part of the WordPress ecosystem. For end users, there still isn’t much of an alternative to WordPress if they are the DIY types and have a very specific type of site they want to build. The lack of alternatives stems from the fact that WordPress is the only system out there to have so many plugins. Sure, end users can choose Squarespace, Wix, and the rest of the hosted systems out there. They offer a slicker experience and better UI, but they will always lack in features and flexibility compared to WordPress.

On the other hand, end users are also frustrated by moves that have been imposed on them by Matt and his cronies over the years. Gutenberg is a glaring example, and a look at the reviews will tell you all you need to know.

Again this is an example of Matt being an absolute dictator and shoving his wishes down everyone’s throat. Here’s one of the recent reviews at the time of writing this article:

No one step set WordPress back as far as this one plugin and set of features has. Now with the infiltration of Gutenberg modules into the official WP code contributions represents a devolution and corruption of WordPress principles, a rotting of it to the core. As an avid long term fan and developer of WordPress for 12+ years, nothing comes close to Gutenberg in how much it’s damaged the functioning and operation of WordPress, adding needless complexities to the user and developer experience, adding no tangible upsides, and breaking the long upheld principle of backwards compatibility. This plugin and mostly its integration into the WP core is a disaster and has damaged WordPress as a whole.

The Future

I know many WordPress plugin and theme business owners who have totally given up on WordPress and exited the space altogether. Typically, they have sold their businesses to a bigger plugin company like Awesome Motive, or to hosting companies that are trying to emulate the hosted environment provided by WordPress.com.

Others are still trying their best to survive within the changing WordPress ecosystem, although the way I see it, things are not looking great going forward.

I’ll end with a question – What’s next?

For users who have become frustrated by the complexity of WordPress and the janky experience, will they move to a service like Squarespace, Substack, Wix or Webflow? Will they wake up to the abusive pricing strategies by some WordPress plugin sellers and the overall horrible experience of having to pay subscription fees to several plugin suppliers to keep their website running year after year?

For the plugin developers who are seeing their chances of success within the WordPress space trending towards zero, what are the alternatives? Shopify is one platform that is becoming more and more attractive, as it opens up the possibilities for developers extending the core functionality and building significant businesses around that model.

I welcome your comments and discussion.

Filed under: Tech

My Favorite Podcasts in 2025

Last updated: December 23, 2024Leave a Comment

Here’s a list of my favorite podcasts in 2022. I’ve noted down my favorite crypto and NFT podcasts separately.

Politics & Economics

  • The Reason Interview – Nick Gillespie
  • EconTalk – Russ Roberts
  • Free Thoughts
  • Infinite Loops
  • Intelligence Squared

Tech

  • The a16z podcast
  • Building at the edges
  • Interdependence – Mat Dryhurst. Holly Herndon

Psychology, Philosophy and Spirituality

  • The Michael Shermer Show – Michael Shermer
  • Within Reason – Alex O’Connor
  • Making Sense – Sam Harris
  • Skeptoid – Brian Dunning
  • You are Not so Smart – David McRaney
  • On Being – Krista Tippett
  • Where Should We Begin? – Esther Perel
  • Heart Wisdom – Jack Kornfield
  • No Stupid Questions – Stephen Dubner, Angela Duckworth

Life Mastery

  • The Tim Ferriss Show – Tim Ferriss
  • The Knowledge Project – Shane Parrish
  • The Better Human Show – David Rachford
  • The Productivity Show – Asian Efficiency
  • Lex Fridman Podcast – Lex Fridman

Health & Fitness

  • Huberman Lab – Andrew Huberman
  • The Peter Attiah Drive – Peter Attiah
  • Mind Pump – Various
  • Muscle Intelligence – Ben Pakulski
  • Neuro Athletics – Louisa Nicola
  • Rich Roll Podcast – Rich Roll

Business & Investing

  • Hidden Forces – Demetri Kofinas
  • Money For the Rest of Us – J David Stein
  • The Tropical MBA – Dan Andrews & Ian Schoen
  • Macrovoices – Erik Townsend
  • Masters in Business – Bloomberg
  • Odd Lots – Weisenthal, Alloway

Parenting

  • Respectful Parenting – Janet Lansbury

Science

  • Crowdscience
  • Science VS – Gimlet

Future

  • Interdependence

Filed under: Thoughts & Experiences

Living in the City Versus the Suburbs

Published: November 05, 20224 Comments

A question I’ve been contemplating lately is whether we should continue living in the city center or move to a house in the suburbs. The distinction between a city and a suburb isn’t clear-cut. While a city is the core of a metropolitan area, a suburb is an area on the periphery of city limits. Generally, cities have large populations over a small area, but suburbs can have even larger populations of hundreds of thousands or a million residents — just spread across a lot more square kilometers.

Here are a few thoughts on the subject.

Lockdown Experience

The COVID-19 lockdown has given us a taste of how life could be without the noise and air pollution produced by cars, trucks and most of all scooters/motorcycles in big cities. As a person who works from home, it was fantastic to be able to keep windows open during the day, breathe fresh air at any time and even smell the sea when the wind was blowing inland. Along with those novelties, I started to cycle and exercise outside and found it extremely enjoyable. The streets were pretty much taken over by bicycles and runners in fact, and cycling shops recorded record sales during the lockdown months.

The day the lockdown was partially lifted was a big contrast. Cycling suddenly became much more dangerous and frankly, the noise and pollution killed all the joy of it. Moreover, being on lockdown also offered another perspective on how important or not it is to be surrounded by shops and activities as well as the importance of having a home that you enjoy.

I was born and raised in Malta, where the concept of cities and suburbs is blurred since you don’t really have a big central city; there are parts that look more like a city and others that feel more like rural living, but you never get the same feeling as living in a real city. Using personal means of transportation is a must and you get accustomed to needing 15-40 minutes to get anywhere important such as the university, work, beach, gym, etc.

City Life Experience

Although I’ve traveled a lot and visited many big cities, my first real experience of living in one was Barcelona, and I fell in love with the lifestyle instantly. I liken it to the experience of drinking Vodka and Red Bull mixed together (a favorite from back in the clubbing days in my early twenties although I wouldn’t recommend it). It’s exactly that feeling of losing some inhibitions and being more open to new ideas, plus the buzz and excitement of new opportunities that abound in a city like Barcelona.

Chiang Mai was another big city I had the experience of living in, although in a funny way it feels both more rural and way more congested and polluted than the typical city in Europe.

The upsides of living in a city:

  • More meetups and new experiences than you can even keep up with
  • Possibility of meeting an incredibly diverse set of people
  • Being challenged in new ways and possibly having to face some inner demons. I see this as a good thing if addressed correctly.

Looking back, I can see how life in a city has taken all the attributes of my character and amplified them. That meant that I was able to advance very rapidly in work and fitness due to the people I met, inspirational work spaces and meetups, and the wealth of sports facilities, athletes, and coaches. On the other hand, it also meant that some of the weak points of my character were also severely put to the test.

For example, it has always been really important for me to have a safe space, which I usually found at home and more specifically my room at home. As long as I had that one comfortable space where I could shut off the rest of the world and recharge (reading, writing, video games, etc) I felt safe and at peace. I am very sociable but I need to be able to retreat to that space when I need to. Life in the city for the most part robbed me of that space. This brings me to the next point.

Life with Kids

When you have kids, you really need more space, and city apartments start looking much less attractive. Kids can still benefit of the proximity to things in the city and the multitude of things they can do, but home life can be challenging especially if one or both parents are working from home.

Then there’s the question of schools. In our case, we ended up choosing a school that was quite far from the city center. That means a longish commute to and from the school on a daily basis, which gets tiring and expensive if you’re using taxis. I’ve since learned that for young families, proximity to their kids’ schools is usually the number one factor when they choose where to live.

Safety

One can argue that life in the suburbs is safer. There are fewer people, less traffic, and potentially a stronger neighboring community. On the other hand, if you’re being targeted by thieves, a house can in many cases be more vulnerable than an apartment.

Pollution

Suburbs clearly win out on this point. There’s less noise and less air pollution when compared to life in the city.

Transportation

With most suburbs, due to the fact that everything is much more spaced out, you will need to have one or more cars to function on a daily basis. This can mean less time spent walking and biking; two essential activities for health. You might need to regularly drive back to the city if you attend any activities there such as gyms, music or art lessons, etc.

Depending on where you live, the suburbs might also be hilly parts which make moving around even more uncomfortable and oblige you to use motorized transportation. This is the case in Barcelona and its immediate suburbs, for example. Cities tend to rise around flat plains and access to water historically, so they are more or less flat and easy to walk around, although there are exceptions of course.

Bottom Line

The main points in favor of suburb life are less pollution, more space, and perhaps a safer environment. In favor of cities, we have easier access to hospitals, restaurants and other institutions. We have definitely more cultural activities and diversity.

School proximity is also a factor but since some schools can also be within the city it really depends on what school you end up choosing.

I am still torn between the two options, so if you have any thoughts and have tried both, please do leave a comment below.

Filed under: Thoughts & Experiences

Net Worth Goals For Investors and Entrepreneurs Aged 35-45

Last updated: November 09, 20222 Comments

net worth 35-45 years old

Over the past years, I’ve spoken to many entrepreneurs and investors in my age group (35-45), and one of the questions I like to ask is what their net worth goal is, irrespective of where they’re currently at. It’s a question that is designed to make them think about what is the amount of money that would cover all their dreams at the moment and foreseeable future, while also being believable.

Interestingly enough, it turns out that almost everyone’s answer falls around the same figure: 10 million dollars.

Now, that’s a lot of money, especially if you come from a modest background. My net worth in my mid-twenties was practically zero, and if you were to talk to me about these kinds of figures they would have been hard to conceive. However, once you start forging ahead in your financial status, you start revising your goals and relationship with money.

Here are a few ways that people in this age group have been able to achieve that net worth figure:

  1. Gain leverage at your job: become a unique and indispensable player in your company and in your industry. You can then break free of the typical salary ceilings that exist within any company and industry.
  2. Open your own business: here you assume higher risk in the hopes of higher returns. The higher theoric risk is reduced by your mastery and knowledge of the industry. Put simply – you’re more likely to succeed than the rest of your peers, because you are already one of the best people in the space.
  3. Start to invest: when the job or business starts to give off more money than you need for your living expenses, invest the rest.

Why is the $10 Million Figure So Attractive?

I believe that it is the most commonly mentioned figure due to being a nice round number, and the fact that most young entrepreneurs and investors tend to have amassed a few million during this age bracket, but have enough knowledge of their skills and the niche they operate in to see themselves getting to that $10 million figure. Sometimes it might mean having to sell their business, and that comes with its own disadvantages, but they typically see it as an attainable figure.

With $10 million dollars, if you have high aspirations and love the finer things in life, you won’t be set for life, but rather you will have a very nice platform to launch off from to even bigger things.

For example, you can afford to:

  • Buy a very nice house in a great neighborhood, cash payment
  • Get yourself some nice cars and other toys
  • Send your kids to the best private schools
  • Travel first class or even using rented private jets
  • Eat out at fine dining locations regularly

It basically allows you to do whatever you want with your life while also giving you the opportunity to make some expensive capital acquisitions like a house and cars.

I describe it as a launchpad because I wouldn’t personally be sitting on my laurels at that $10m level without having a plan in place to double or triple it within the next decade. Cashflow is extremely important to sustain a high flyer lifestyle, and the biggest mistake one can do is to think they’ve made it when they hit a goal like a $10mm net worth, when in reality they have no cashflow.

That’s why getting a big amount of money from an inheritance, fantastic investment, or sale of your business is actually quite hard to handle. Yes, you end up with a lot of money, but if we’re thinking long term, upgrading your lifestyle to the points I just mentioned means the money will run out in a few years at best, and it’s much harder downgrading your lifestyle once you’ve gotten used to better quality all around you.

Meanwhile, some NFT holders don’t even fancy selling their JPEG profile pic for almost $10m:

Why I rejected a 2500 ETH ($9.5M USD ) offer from @poapxyz on CryptoPunk #6046

This could have been the largest ever on-chain NFT sale in USD, but I chose to reject the offer.

Here is the story and why 👇 pic.twitter.com/zeURo4C5z6

— richerd.eth (@richerd) October 16, 2021

Let’s Talk Liquidity

Having a high net worth is great, but unless it is liquid net worth, it can be quite hard to really enjoy it.

For example, you might own a business that is worth $8 million, but that doesn’t really translate into anything practical in your life, since you can’t spend any of that money, and there’s also the risk that the valuation might change at any point in time. We’ve seen how the valuations of public companies can change drastically from one year to another in recent years. For private companies, you have the same story. This is especially true if you’ve been working towards building a company that can be acquired. At certain times the economical circumstances might mean that venture capital dries up, or this is a general dearth of acquisitions in your industry, meaning you’ll need to wait a few more years for the exit. For some companies, this can indeed drive them to the verge of collapse if they haven’t been managing their runway and cash flow property. In short – it’s a treacherous journey and you can’t really change the way you live based on your company’s theoretical valuation.

It’s worth noting that a well-known financial trick of the super-rich (typically $25m+) is to leverage their best assets to obtain loans, but this is not that easy to work out for younger people with lower net worth figures and typically in risky assets. The super-rich can leverage their own private company stock, or their public stock portfolio, real estate, etc, but again they tend to have lower-risk assets and much bigger amounts, making them way more interesting for banks and institutions who are considering lending them money.

In conclusion, the dream state seems to be $10 million in liquid assets plus a healthy cash flow that covers all your monthly costs. Even better if that monthly cash flow is as passive as possible, which would give you the free time to actually use that higher purchasing power and enjoy material possessions, travel and other experiences.

I would also like to add that having lofty net worth objectives does not mean that there are no intermediate stages and that one would only be happy and satisfied if they reach that goal. I do believe that money does buy happiness to a certain degree, but there are diminishing returns the higher you go. Financial strife is one of the most common problems for people, even contributing to the breakup of marriages, and we should all be trying to attain a level of net worth that eliminates or lessens those kinds of basic financial problems.

Once the lower levels of the hierarchy of needs are covered, we’re already in a great position and can now think of fulfilling dreams and ambitions rather than worrying about basic needs. At that point whether it’s time to kick back and relax or continue to work very hard on achieving a higher net worth level depends entirely on one’s dreams.

What’s your take on this topic? Leave a comment below to continue the discussion.

Filed under: Thoughts & Experiences

The Revolution You Seek is Within – Why We Don’t Need Collectivist Ideologies

Published: October 22, 2022Leave a Comment

RevolutionThis is a quick post that I hope to be able to expand on in the future. I was inspired to write some notes after an interesting and intense discussion with a communist friend of mine. I’ve gotten similar thoughts and feelings after heated debates with other people who held strong beliefs about certain things, most typically politics or religion.

I am no expert in politics, it’s an area that I’ve always shied away from, rightly or wrongly. I grew up in a middle-class family in Malta, within a fairly religious (Catholic) environment, and I’ve experienced many of the frustrations that typically haunt people in their late teens and early twenties. Ultimately, the biggest mistake that one can do within this period is to think that some authoritative figure, political party, religion or institutions can provide the solution to your problems.

I feel that it is best to have strong opinions that are weakly held. That means that I will strive to reach informed conclusions about things as fast as possible, but be very open to change those conclusions if someone or something comes along that offers better reasoning. Even further, I strive to prove myself wrong by reading opposing opinions and engaging in discussions with people on the total opposite side of my ideas, always in a respectful manner so that I can really understand their point of view and their emotional background for their thinking.

When I’m in doubt about something, I like to go back to basics. One can observe nature and the behavior of animals as well as our historical records and theories of evolution. These usually shed a lot of insight into human behavior that can be used to reach certain conclusions.

For example, it is pretty clear to me that people mostly think and act in self-interest.

The saddest part for me is that I do believe that most people want the same things, but they get really radicalized by these idea viruses that create so much hate and destruction.

Ultimately, the revolution and change that you seek generally lies within. It’s in the way you think and view life and the things that happen to you. Even if deprived of all autonomy and freedom (prison, physical incapacity), people can have vastly different experiences of life depending on what their outlook is.

This is why I abhor ideologies like socialism and communism, and love ideas that promote freedom and individual rights with minimal government intervention.

Socialism and communism have failed wherever they have been tried out, with extreme pain and loss of life inflicted on the people that were enslaved in those regions. It is quite telling that such regimes have to enforce border control in order to prevent their people leaving. Why would so many people want to leave if the ideology’s implementation is so good?

And no, Scandinavian countries are not a great example of the success of socialism. In the Scandinavian countries, like all other developed nations, the means of production are primarily owned by private individuals, not the community or the government, and resources are allocated to their respective uses by the market, not government or community planning.

Socialism is the Big Lie of the Twentieth century. While it promised prosperity, equality, and security, it delivered poverty, misery, and tyranny. Equality was achieved only in the sense that everyone was equal in his or her misery.

On the other hand, capitalism, while certainly not perfect, is the only working system we have. The strength of capitalism can be attributed to an incentive structure based upon the three Ps: (1) prices determined by market forces, (2) a profit-and-loss system of accounting and (3) private property rights. The failure of socialism can be traced to its neglect of these three incentive-enhancing components.

As I said, this is mostly a very rough draft of some thoughts I want to continue expanding upon in the coming years. Feel free to comment or ignore as you see fit.

Filed under: Thoughts & Experiences

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