Jean Galea

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Why Publishers Prefer to Work with Affiliate Networks

Published: September 23, 2022Leave a Comment

affiliate marketing networks

Web publishers such as news media outlets, bloggers and affiliate marketers, all need a way of partnering up with advertisers and track commissions due to them.

As a publisher, you are usually working with either of the following:

  • Affiliate networks
  • In-house affiliate programs

In this article, I will list several reasons why you should always try to partner up with advertisers through an affiliate network and not through in-house affiliate programs.

Before we start, to make sure everyone is on the same page, let’s define what’s an affiliate network and what’s an in-house affiliate program.

Let’s start with a diagram of how affiliate marketing works.

how affiliate marketing works

The diagram should be pretty self-explanatory. Note that publishers are also referred to as partners or affiliates. Advertisers are also known as merchants.

Here’s an even simpler way of looking at it.

steps in affiliate marketing

Or perhaps you can relate more to this next diagram which lists the typical personas involved in an affiliate marketing transaction.

What is an affiliate network?

Affiliate networks congregate many advertisers under one platform and simplify things for both the advertisers and the publishers. They use their reach to link the two parties and propose partnerships both ways. They also handle all transaction tracking and billing, as well as other essentials such as reporting.

As a publisher, you have one platform that you can login at any time, and you will see all the commissions generated from all the advertisers you have partnered with.

Which are some of the most popular affiliate networks?

Here’s a list of the best ones I’ve used over the years:

  • Circlewise
  • Shareasale
  • Impact
  • Partnerize

And what about in-house software solutions?

  • AffiliateWP
  • Affiliates Pro

Alright, so let’s get into the reasons why I prefer working with big affiliate networks rather than in-house programs.

Trust

It is much easier to trust an affiliate network than to trust tens or hundreds of advertisers to manage their affiliate system effectively.

When working with in-house affiliate systems, I’ve had several advertisers fail to make the monthly payouts or change affiliate links without properly notifying publishers or redirecting previous links. This all leads to missed revenue for publishers and time spent chasing down the problems.

With big affiliate networks, the trust factor doesn’t even come into play.

Invoicing and billing

A big problem when working with many advertisers is invoicing and billing. As an advertiser, you are responsible for invoicing each advertiser every time they send you commissions. If you are working with hundreds of them, the task becomes impossible, effectively leading to having to shut down the business. The solution is to work with an affiliate network, as they will automatically generate the invoices based on the company details you provide, thus you are always covered and you have zero work to do.

I can’t overstate the importance of this benefit as a publisher.

Standardization

Instead of learning how to use a ton of different affiliate marketing software programs, you instead need to learn how to use a handful of affiliate network platforms that you are signed up with. Again, this saves time and hassle, and it is easier to train other people you might have on your team.

Better software

It is usually the case that an affiliate network will have a better technical solution than an in-house software system. Affiliate networks are experts at what they do, so you can bet they will have taken care of multiple currency handling, reporting facilities, deep-link builders, self-billing, and a host of other features you will need as a publisher.

In-house affiliate software will typically be sorely lacking in such features.

Less work

Do you want to end up using an excel sheet to keep track of your 200+ affiliate agreements, how to login to each in-house affiliate system, login details, and make sure they all keep working month after month? This can easily take 2 or 3 full days of work every month to manage. If you want to spend your time more productively, use an affiliate network.

Wrapping up

So there you have it. My experience over more than ten years of working with affiliate systems has taught me to always prefer working with affiliate networks than in-house affiliate programs. It’s not the first time I have outright refused to work with an advertiser due to them insisting that they do not want to join an affiliate network. Others thankfully see why it’s beneficial for both the advertiser and the publisher, and have no problems moving to an affiliate network once I recommend that they do so.

What’s your take on the subject? Let me know in the comments section.

Filed under: Business

My Software Setup and Recommendations

Last updated: January 24, 2024Leave a Comment

In this post I’ll be sharing the apps, websites and tools I use on a daily basis, in no particular order.

Apps

  • Nord VPN – my favorite VPN for accessing blocked content due to geo restrictions.
  • ‍Grammarly is an awesome, FREE, online grammar checker for proofreading. It identifies grammar mistakes, spelling mistakes, and typos. Simply click on the error and it provides solutions and explanations to your mistake. I love that Grammarly integrates seamlessly across multiple platforms. You can use Grammarly Microsoft Office, an online dashboard, or the Grammarly Chrome plugin.
  • Day One – where I keep my personal journal.
  • Typefully for preparing and scheduling Twitter threads.
  • Super Agent – forget about Cookies.
  • Telegram – Mac app for Telegram. Much better than the Whatsapp app that needs the phone to be active nearby. I try to keep some distance from Whatsapp as it’s such a big distraction. Telegram is used to communicate with my family mostly.
  • Dropbox – backups of my work files and sharing with the rest of my family and team.
  • Evernote – save any important (or trivial) pieces of information I come across for perusal at a later stage.
  • 1Password – no more lost passwords.
  • Focusmate – Accountability and focus app for working with other people
  • Transmission / Folx – torrent client
  • iMazing – backing up iOS in Time Machine fashion
  • Todoist –  todo list app.

Squash 2 – Image converter and optimizer.

Waltr 2 – drag and drop media to iOS devices and have it automatically put in the best app.

Jump – better than Screens 4 as it supports both windows and mac, is cheaper, and 2 protocols plus whole team behind it and more updates released. allows use of mouse, while screens allows iphone as mouse.

Tripmode – for working on 3g connections and not waste all data, although it’s becoming less relevant now that I have 75GB+ mobile data

Cheatsheet – Keyboard shortcuts panel for any software on my MacOS devices.

Skype – video conversations (masterminds, family, team).

Google Calendar – calendar app.

Funter – showing/hiding system files.

FreeFileSync – backups to offline drives.

Speedtest – Wifi speed tests.

Clippings.io – Upload and organise Kindle notes and highlights.

Nativefier/Unite – Make Mac apps out of websites I use frequently

Sublime Text – text editor.

Lightshot screenshot – Screenshots and simple annotations. I use Awesome Screenshot when I want to take a scrolling browser screenshot, which is increasingly rarer these days.

SnagIt – Screenshot app.

Shottr – Screenshot app that can do auto scroll for website screenshots.

Twist – real-time communication with my team.

Slack – I don’t like Slack but some chats I’m interested in are on there.

LocalWP – local server for WordPress sites.

Camtasia / Screenflow – screencasts.

AccountKiller – an online service that makes it very easy to delete accounts that are no longer wanted.

Trello – official Trello app.

Rectangle Pro – arranging windows on Mac. Used ShiftIt before but not updated anymore.

Hostbuddy / Gas Mask – Editing tool for the hosts file on Macs.

Transmit – FTP.

The Thread Reader App – Unroll Twitter threads.

Raycast – a blazingly fast, totally extendable launcher. It lets you complete tasks, calculate, share common links, and much more.

OpenEmu – for playing retro games.

Duet – using the iPad Pro as a third or second monitor.

LinkLiar – changing the MAC address on demand. See my post on why this is useful.

Boomerang for Gmail – scheduled sending and email reminders.

Alitu – podcast editing

Final Cut Pro X – used for scrubbing through padel videos to analyse the game.

Followupthen – delaying emails or reminding me about them later (online service not an app per se)

MailPlane – manage all my Gmail accounts from one app.

Time Machine – backups for my Mac.

The Unarchiver – opening zipped files.

Strava – Monitoring my cycling and running.

VNC Server and Viewer – connecting remotely to my Raspberry Pi.

Scroll Reverser – reversing scrolling directions for my mouse.

WordPress – my chosen platform for creating blogs, and I wrote an introductory guide to starting a blog, so check that one out if you’re interested in doing something similar to what I’m doing here.

Whatsapp – desktop app for whatsapp messenger.

Twitonomy – manage my Twitter following

Pocket – all clipped articles go to Pocket first, then I save the ones I want to keep in Evernote.

Photoshop – image editing.

MindNode Pro – mindmaps.

myTuner – for listening to local radio stations.

CleanMyMac – cleaning up the Mac’s drives.

Bartender – lets you organize your menu bar apps, by hiding them, rearranging them, or moving them to Bartender’s Bar.

Cornerstone – management of WordPress.org SVN plugin repositories.

Brew – The Missing Package Manager for macOS

SourceTree – management of Bitbucket Git repositories.

ManageWP – multi-site management and downtime notifications to my phone.

DaisyDisk – cleaning out big files on my laptop.

Calibre – ebook format conversions.

Plex – Media Server

High Sierra Media Key Enabler – check this post on how I use it.

Youtube-dl – Command-line utility for downloading videos from YouTube. Used iSkySoft before, but this is more convenient as it’s a free website instead of a paid app. I mostly use it to download padel matches for slow motion analysis of moves. Warning: It’s quite technical as it is a command-line utility. Alternative: You-Get. If these tools sound daunting, try Conv, Peggo, or ClipConverter.

Ecamm Call Recorder for Skype – does what it says.

Zoom – meetings.

IFTT & Zapier – online task automation.

Forest – App for staying focused on iOS.

Calendly – Scheduling guests for the Mastermind.fm podcast.

Giphy Capture – Make GIF animations.

Amphetamine – Overrides MacBook energy settings

Hidden Bar – Cleans up the Mac’s menu bar (See also Vanilla and Bartender)

Toothfairy – Bluetooth management

Boxer – DOS gaming emulation

 

For those frequent sites, I visit which don’t have a desktop app, I use Nativefier to create a Mac app. I use it for Google Maps and Google Calendar, for example.

Web Hosting

I’ve written a post about how I found my ideal hosting for my WordPress sites, so you should definitely check that out if you want to know more about my selection process.

For a quick recommendation, however, these are my favorite web hosts:

Beginner sites:

  • Bluehost

High traffic sites:

  • WP Engine
  • Kinsta

Domains

The first thing you need when starting a new website is, of course, a domain name.

  • Namesilo is where I’ve got most of my domains registered, they offer free WHOIS protection. Their .com domain registrations start from $8.99.
  • Namecheap is where I register my .io domains. Prices for domains start at $3.98.

How to Buy Apple Software for Your Team

startselect

If your team is using Apple software and you want them to use some particular paid software, you are going to face an important decision.

Should they download the software using their personal Apple ID or the company one?

In practice, it is much easier for everyone if the employees use their own Apple ID. The question is, then, how will they pay for the apps?

One option is for them to pay using their own funds and then claim reimbursement to the company.

An even cleaner way to do it is for the company to buy a gift code for the employee using the exact amount of credit needed to buy the app. This is delivered instantly, and the employee can then buy the app on his own Apple ID using the credit applied.

My favorite site for buying these credits is StartSelect.

Filed under: Tech

How Personality Tests Help You Understanding Yourself

Published: September 14, 20222 Comments

personality tests

One of the most important journeys we need to embark on throughout our lives is the journey of self-discovery.

I truly believe that many people make big mistakes in their lives due to not having dedicated enough time to themselves and really understanding what makes them tick and what they need to be happy.

Enter Personality Tests

One of the best bang-for-your-buck investments in learning about yourself is to take personality tests. There are many free or cheap ones available online and they can bring out amazingly accurate descriptions of you and your skills.

Tip: Always show the results to someone who knows you well and ask them whether they feel it’s an accurate reflection of your personality. Sometimes we are completely blind to elements of our personality that are very obvious to others who are close to us.

My Results

Here are the tests I’ve tried out and the results.

My 5 major strengths according to the Strengths Finder test:

  • Focus
  • Futuristic
  • Restorative
  • Discipline
  • Significance

My dominant tendency according to the Grethen Rubin Four Tendencies test: Questioner.

Another popular psychological test is the Myers-Briggs test. My result is INTJ, which stands for Introvert, iNtuitive, Thinking, Judging.

According to the Enneagram test I’m an Achiever.

According to 16Personalities, I am now classified as INTP-T (Logician), whereas a few years ago I had been classified as an ENTJ-T (Commander).

Another psychological test you might want to check out is the Big Five Traits test.

How Have Personality Tests Helped Me?

I have used personality tests in multiple ways.

Understanding Myself

Together with other self-discovery practices, like retreats and working with a psychotherapist, personality tests have helped me unearth my internal programming and understand what drives me. This has really helped me to understand what my close circle of friends should look like, as well as what I need to be doing on a daily basis to feel fulfilled.

There were also some behaviors that I saw in a negative light, but within the context of the results of the personality tests, I discovered they are actually strengths that I should potentialize rather than try to suppress, whether consciously or unconsciously.

Lessening Conflict within the Family

Unlike our spouses and close friends, we don’t get to choose our family members, and while typically we feel somewhat similar to our parents and siblings due to genetics and upbringing, there can also be some glaring differences between us.

Within my family, they have helped bring more understanding to certain behaviors that caused clashes between members. They have allowed us to know that there is no malicious intent when someone speaks or acts in a certain manner, but it’s simply a result of how they are internally wired.

On the other hand, once you understand why a certain behavior can be annoying to someone who is wired differently, you can adapt and be better equipped to avoid conflict.

Hiring People

I like to hire people primarily based on their character and not their skill set. I find it extremely hard to work with people who don’t share the same core values as me. Personality tests help achieve an initial understanding of candidates from a mindset perspective and help discover what their aptitudes might be.

Have personality tests helped you? Do you know of any other good tests? Let me know in the comments section below. 

Filed under: Thoughts & Experiences

My Next Project – Becoming an Artist

Last updated: February 10, 20231 Comment

gen art example

One of my very first generative art experiments

Over the course of my adult life, I’ve come to realize that I really enjoy going on multi-year adventures where I dive in really deep into one topic and strive to become world-class at it.

I guess that in a way it’s similar to those journalists who decide to write a book about a specific niche or industry and spend months or even years getting to know the ins and outs of it, interviewing people etc. Authors like Michael Pollan come to mind as an example.

Through my exposure to NFTs, I slowly got really interested in art and art history. I’ve always been a very visual person, but discarded any interest in art early in my life as I felt that I couldn’t really draw, and art meant drawing in my head.

This interest in art is totally new to me, as I had previously always been more interested in technology, and later on in life in finance and investment.

In recent years I’ve taken an interest in world history, and art is really an integral part of that as well. I feel that the great art pieces that have survived offer us windows into historical daily life and important events, but without knowing how to look at art and appreciate what the artists are trying to say, much of that knowledge is inaccessible.

I’ve since discovered that the art world is so much broader than “drawing” or “painting” – there are many roles to play and art history is deeply fascinating in its own right. As I started to educate myself and dig into the history of art I learned that the art we create is a very sincere reflection of the collective thoughts, struggles and trends of each generation.

I became fully engrossed in learning as much as possible about the art world – the history and different art movements, famous artists, the financialization of art, art fairs etc.

I’ve also decided to teach myself how to draw, as I realized I had never given myself a real shot at it when I was young. Having a young son that is creating his first drawings provides me with the perfect opportunity to learn alongside him and spend quality time together.

Much of my studies so far focussed on the following:

  1. Art history
  2. The Art Market
  3. Creating my own art

The art forms that are most accessible to me as a creator are:

  • Generative art (I can code and like to think I have good taste)
  • Photography (was big into that when I was younger)
  • Simple art with a philosophical message (line drawing and zentangle are of particular interest)

Generative art was how I got started really as it was the most accessible art form due to the NFT connection. I started out by collecting a few generative art pieces as part of my NFT journey, then eventually had the pleasure of meeting some top generative artists whom I found to be really deep humans and supremely interesting in their way of thinking. The fact that generative art is created by code makes it much more accessible to me. In a nutshell, it’s something that I can see myself being able to create, since I’ve studied computer science and spent several years developing software products.

Another early simple example with p5js

I do know that I am a very creative person, but so far my only real avenue of expression has been writing, and that has its limitations. An image can evoke an instant emotional impact and provide a visual sensorial pleasure that words cannot.

My plan for becoming immersed in this world is as follows:

  • Learning the history of art
  • Understanding the main art movements to date
  • Appreciating the biggest artists and their works
  • Cultivating relationships with generative artists
  • Experimenting with generative art

I’ve also started my own online community, and one of our subgroups is dedicated to art and NFT collecting, where I’ve gathered a nice group of collectors and artists. If you’re an artist or art collector and want to connect, I’d love to do so, just contact me.

What I’ve done so far

I’ve gone all in on art and am trying to learn as much as possible to get myself to a level of decent understanding. I had zero knowledge of art so far in my life, and I’m working hard to change that. That means reading books, attending conferences and fairs, speaking to artists and collectors, watching documentaries, and doing my own art experimentations.

Keep in mind that, as I mentioned, NFTs were what got me into art, so a lot of what I’ll be doing will probably be skewed toward this space and digital art.

NFTs solve many of the big problems present in the traditional art market. Authenticity, opaque pricing, difficulty in logistically acquiring art, and storing art problems are vastly improved with NFTs. While other NFT use cases are still experimental, the art use-case is the strongest, in my view.

In 2022 I attended some big NFT events, the chief of which was NFT NYC, which was an amazing week. But one of my best highlights was a little-known conference taking place that week, Token Art, where I got to mingle with the exact crowd I was craving: generative artists and early collectors.

Token Art – one of my highlights at NFT NYC 2022

I’ll continue to post any highlights of my journey here for accountability and tracking my progress, and also for the benefit of anyone looking to do the same thing.

  • Attended conferences:
    • Token Art (NYC)
    • NFT Show Europe (Valencia)

YouTube Channels

I’ve also been going through the following channels on YouTube:

  • Antonio García Villarán – commentary on artists and styles (in Spanish)
  • Art History School – commentary on artists and styles (in English)
  • Perspective – broad analysis of art
  • The Conspiracy of Art – explanation of misunderstood things in the art world
  • The Coding Train – best free p5js tutorials

Books

Here are some books about art that I really enjoyed:

Art History

  • The Story of Art
  • Garder’s Art through the Ages

Art Market

  • The $12 million stuffed shark
  • The Art of the Deal
  • Boom: Mad Money, Mega Dealers, and the Rise of Contemporary Art
  • 7 days in the art world

Being an Artist

  • Steal like an Artist
  • How to be an artist
  • 7 days in the art world

Art and Mathematics

  • Mathematics & Art: A Cultural History
  • Math Art: Truth, Beauty, and Equations
  • The Golden Ratio: The Divine Beauty of Mathematics

Doodle Art

  • One Zentangle a Day
  • Doodle Art Club

Websites

There are a ton of websites you can learn from, and Instagram is always a great source of inspiration. Cravepainting has a great post on how to learn drawing where you can find more tips on getting started.

  • Cravepainting
  • Artwork Archive

Video Courses

  • Skillshare
  • Khan Academy
  • Coursera

Museums

Visiting museums is one of the best ways to learn about art, since they offer you an amazing way to experience art up close and personal, along with snippets about each artwork. Start out by visiting your local art museum, and then aim to visit the leading art museums in the world.

I found it really interesting as a beginner to read about each era of art and the motivations behind the artists who pursued these styles. I think it gives a great grounding in art history to know these more or less by heart, and makes visiting museums a more pleasurable experience:

  • Medieval art
  • Renaissance 1300–1600
  • Baroque 1600–1730
  • Rococo 1720–1780
  • Neoclassicism 1750–1830
  • Romanticism 1780–1880
  • Impressionism 1860–1890
  • Post-impressionism 1886–1905
  • Expressionism 1905–1930
  • Cubism 1907–1914
  • Futurism 1910–1930
  • Art Deco 1909–1939
  • Abstract Expressionism 1940s
  • Contemporary Art 1946 — present

I’ve been to the following major art museums:

  • London art museums:
    • The National Gallery
    • Tate Modern
  • New York art museums:
    • MOMA
    • Guggenheim
  • Berlin art and photography Museums:
    • Alte Nationalgalerie
    • Neues Museum
    • Pergamonmuseum
    • Bode Museum
    • Hamburger Bahnhof (Under renovation – terrible in current state)
    • Museum für Fotografie

I’ll continue to populate this post throughout my art journey, and in the meantime, please do let me know of any resources you recommend.

Photographing Art

I was initially going to focus mostly on generative art and drawing on my iPad, but I really fell in love with using physical materials to produce art. The problem I then faced was how to photography that art in order to upload it in digital form to the web.

Luckily, I have the latest iPhone as well as a DSLR with a macro lens, both of which do a great job at this task. The trick was stands and lighting. Again, I used what I had handy, two tripods from Manfrotto and Joby, and 2 Aputure MC lights. Here’s a video showing a setup using these lights.

Products

  • Canvas
  • Neewer Ring Light Kit
  • Phone stands

Articles

  • 8 simple Tricks to take great Photos of your Artwork
  • 4 Steps to Photographing Your Art Like a Professional
  • 4 Tips To Taking Great Photos Of Your Artwork

I’m looking forward to being able to focus more and more on art as I re-align my life around this new aim. This is an exercise that is never easy, and there is typically a big trough of self-doubt when the initial excitement wears off. Time will tell how far I can take this, but for now, I’m enjoying the ride.

Filed under: Thoughts & Experiences

How and Why I Launched an Online Community / Startup Society

Last updated: February 10, 2024Leave a Comment

I’m the founder of an online-first community called The Good Life Collective. I started the community in 2022, and in this article, I’ll tell you the story of why and how I embarked on this journey.

First of all, who is the community for?

The Good Life Collective is a community for high-agency people who embrace a growth mindset and are focused on continually bettering themselves. We help each other to achieve breakthroughs in health, wealth, relationships and wisdom.

One of our core beliefs is that a good life can only be lived by surrounding ourselves with the right people and playing long-term games. We are not looking for an echo chamber; the only way to grow is to be open and continuously challenge our views through deep and meaningful conversations, experiences, and active knowledge-seeking.

In this article, I’ll give some background as to why I started the community and what motivates me to nurture it.

Here goes…

Why Start a Community?

But where did the idea of myself starting a community come from?

Over the past 15 years, I’ve been delving into the history of religions, civilizations, and politics, and it became apparent to me that humans thrive when they are part of some type of tribe that they are passionate about. I saw how the internet had offered us the possibility of connecting with anyone globally, but at the same time, also resulted in humans becoming more isolated in their online worlds, with depression rates and loneliness sharply on the rise in the last decade.

There had to be a new way of connecting and building tribes for the internet (metaverse?) age.

But let’s rewind a bit more and go through the timeline that brought me to the point of starting a community…

The Influence of Religion

I grew up in a very religious country, and I got exposed early on to the power of tribes that rallied behind a well-defined set of ideas and principles.

During my youth, I was pretty active in a couple of small communities under the umbrella of the local Church, and those groups were very beneficial to me in those formative years. I have many fond memories of the experiences I had and the relationships built during that period.

During my twenties, however, it became all too apparent to me that religious belief was no longer compatible with my worldview, and as I slowly exited all involvement with the Church, I also started thinking about how to recreate some of the best elements of religious life within the secular world.

The Digital Nomad and Expat Life

Apart from renouncing any notion of organized religion, I also left my country of birth (to which I had been very attached) and got married to a person who came from a pretty different culture from mine. Together we traveled extensively in a digital nomad fashion before that term was even a thing.

We eventually slowed down and decided to start building bases for the longer term, thus becoming expats. The experience of marrying into a different culture, and exposing ourselves to radically different ways of living forced me to become much more open to new ideas and experiences.

It instilled in me a deep desire to learn more about the world we live in, the people that have inhabited it over the ages, and the reasons for their behaviors. I must also mention that this period of growth and transition into becoming a citizen of the world was quite painful at times. It’s not easy to accept radically different behaviors, and you’re forced into expanding your tolerance threshold as well as reading up on various topics to try to make sense of those behaviors.

Along with religion, over the past few centuries, citizenship has been one of the most defining traits of every person.

It all started with the French Revolution and the concept of tying everyone together in a new and equal national community. Being a citizen meant more and more perks over time (think education, healthcare, jobs) and of course, some responsibilities too (like joining the army, serving on a jury, paying taxes). This was different from the usual talk about human rights – it was about making equality real and practical, not just something that sounds good on paper.

This whole idea of what it means to be a citizen – and the state’s role in it – hit its high point in the 60s and then started to lose steam. It’s still about belonging, whether you’re born into it, inherit it, or earn it by sticking around long enough. But the concept has become less substantial, you could say. Rights have been trimmed back (so long, welfare state), duties have lightened up (less tax pressure), and some are even gone for good (like mandatory military service). With the rise of the ‘every-man-for-himself’ mindset, citizenship turned into something you can trade, like a commodity. You can now buy passports from countries like Malta and Cyprus, among many others.

These days, people are also much more mobile. They move around depending on the conditions and are much more likely to date and marry people from other countries. This means that many of our children have a much weaker nationality trait than we had. I think this is a very positive thing and allows us to form richer relationships and develop a greater understanding of the world and its many cultures. However, it also means that we need to think harder about which values we want to espouse as families and communities.

Bitcoin’s Impact on My Views

At some point, I went down the Bitcoin rabbit hole and quickly understood that it was much more than an online-native currency. Indeed this was the gateway to a new way of life. It was unsurprising to see people rally behind Bitcoin with such enthusiasm, displaying the kind of fervor commonly seen within religious communities.

Perhaps the biggest lesson Bitcoin taught me was about the importance of looking at people’s incentives as well as embracing low time preference. The phrase “Don’t Trust, Verify” is very popular in the Bitcoin community and can be applied in many areas of our lives.

Connecting with People Online

While building several online businesses and enjoying success as an investor, I shared my insights and life lessons on this blog. Through my writing, I ended up developing some very deep connections with people who resonated with my writing and reached out to me to talk further and even meet up.

Although I thoroughly enjoyed these conversations, it eventually became obvious that I couldn’t possibly sustain many 1-to-1 chats over the long term, and a better solution was needed. I also found myself connecting people or wishing that we had some space to collectively think through certain ideas that arose in those 1-to-1 conversations.

Building Products and Services Community-First

The indie hacker community, which typically consists of solopreneurs who build products and services in public, has served to highlight the importance of community in the early stages of entrepreneurship. These indie hackers are very active on social media platforms like Reddit and Twitter and share their daily ups and downs. Over time they build a community that is interested in their journey and what they are building, and this gives them valuable feedback in their initial iterations, as well as ensuring they have an audience ready to buy when they launch their product to the world.

A more extreme version of the concept took place in the first NFT boom. Here we saw that community was everything. I believe this worked especially well because we were still in a Covid era and people were sorely missing their regular communities, hence the drive to find alternatives online.

Through NFT-based communities, I was able to connect with many like-minded people very rapidly. As a sidenote, they also served as an onramp to the art world, which I had previously felt distant and excluded from.

NFTs and Web3 made me realize that we might be witnessing a shift in how products and services come to market. Rather than a startup founder having a stroke of genius or systematically reading trends in certain cultures and subsequently building products to address the perceived wants and needs, we can now start with building a community first.

Once the community is formed, we next form alliances and small teams within that community and build products and services that directly address the needs of that community. Chances are that those products and services will also be valuable to thousands or millions of people who are not yet part of that community.

While the jury is out on whether the NFT way will stand the test of time, there are obvious signs that communities will be more and more important for the creation of products and services in the future.

The Network State

Ideas about online communities have been circulating and becoming more insistent and defined in the last few years, especially with the rise of NFTs, social tokens and DAOs.

But one of my favorite thinkers, Balaji Srinivasan, released an amazing book entitled The Network State in 2022 that takes things to the next level. He proposes the idea that distributed states will rival the monopoly of nation-states in the future. This is a very Bitcoin-centric and libertarian view of things, but it aligns a lot with my worldview.

Here’s a short definition of the network state as Balaji envisions it:

A network state is a social network with a moral innovation, a sense of national consciousness, a recognised founder, a capacity for collective action, an in-person level of civility, an integrated cryptocurrency, an archipelago of crowdfunded physical territories, a virtual capital, and an on-chain census that proves a large enough population, income, and real-estate footprint to attain a measure of diplomatic recognition.

Of course, there are also intermediate community setups if one does not wish to establish a full-blown new state. A startup society is what the initial community can be described as, and successive iterations and growth will determine how far along the network state model it eventually lands at. Balaji’s thinking encapsulates most of my thinking on the subject and has given me extra motivation to continue building this community and exploring the possibilities that technology is now enabling.

The Good Life Collective would most likely be described by Balaji as a startup society, which is the initial phase for building a network state. There is no necessity to go all the way to becoming a network state, a community can find its sweet spot at any point in the continuum between startup society and a full-blown network state. I might add that it remains to be seen whether the network state is even achievable. That would be one monumental milestone in human history for sure.


All these elements in my personal history led to me launching this community as an experiment, but as it gained traction I soon realized that this was something that I had an inner calling for. Hence I decided to dedicate my time towards building a community and iteratively continuing the experiment.

After looking at why I created the community, let’s delve deeper into the who, as in, who is this community for?

Who Should Join the Community?

Right from the start, it was very clear to me that I wanted to curate the membership process for the community.

Therefore I decided to seed the community with people whom I have met and who have left their mark on me and my way of thinking. I also wanted to use my judgment to make sure that every new member was a good fit with the rest of the group.

The Internet – A Noisy Place

I feel that the internet in general has become an extremely noisy space. Giving a voice to everyone turns out to be pretty chaotic, and we all tend to waste too much time on people spouting nonsense that we shouldn’t be reading in the first place, let alone engaging with.

Secondly, even in communities that are focused on specific topics, it is still a struggle to keep a cohesive conversation going, and discussion often degenerates into noise and filler talk.

Real Names – Real People

One of the pillars of the community is openness, members must be comfortable letting the rest of the group know their real names, professions, interests, locations etc. Again, while there is a time and place for anonymous accounts on the web, I wanted my group to be an intimate place where people can feel comfortable knowing who they are sharing their thoughts with. This has fostered a very open environment where people are not afraid to discuss sensitive topics or personal issues that others might help them with.

The value you gain is directly related to how much you participate in the conversations. It has been my experience that the more you give, the more you get in return.

Freedom to Speak Your Mind

We are currently living in a world where political correctness and virtue signaling have become extremely important drivers of behavior, both online and offline. People get offended at the drop of a hat, and as a result, it’s become hard to get honest and hard-hitting conversations going. I wanted to hang out in a community where people can speak their minds without any fear.

Avoiding the Echo Chamber

The challenge with having a gatekeeper is avoiding creating an echo chamber.

The solution to the echo chamber problem, as I discovered, is to have people who have a shared set of core values and a specific mindset.

Balaji’s idea is that a society should have one commandment that is shared among all members.

Once we all share the same mindset and values, there is no problem with unnecessary conflict, while at the same time, there is enough flexibility to discuss topics where we can individually have wildly different opinions. The fact that the underlying mindset and values are the same enables us to speak freely about our differing opinions while keeping an open heart and mind to what others are saying.

To illustrate via an example, you can have a community that has a growth mindset and whose core belief is that “Bitcoin is the best form of money known to man”. While promoting fiat money versus Bitcoin is bound to cause issues within that community, there would be no problem with a discussion on, say, alcoholic beverages. You could have people discussing their passion for wines while others might be teetotallers, and there is no issue because the merits and demerits of alcohol consumption are not a core belief of the community.

So far, even though the chat channels are very active and a very wide range of thorny topics have been discussed, we haven’t yet had a significant conflict arise between members. I am convinced that the shared values and mindset are what enable this.

Is all this resonating with you? Apply to join the Good Life Collective here.

How to Start and Run a Community

Running a community is not an easy task, and you need to have very clear ideas on what you want from that community. On the other hand, a digital-first community gives you quite some flexibility in refining the scope over time. We are also lucky to have a plethora of tools designed specifically for running communities, while more mainstream and traditional tools like WordPress can also be adapted for most communities’ needs.

Chat Platform

The platform choice for building a chat-based community right now lies between two very successful applications: Telegram and Discord.

Discord

While I like the way a server can be organized and divided into various channels, Discord remains a niche tool with its own reputation, and in its current incarnation is not an ideal solution for a community unless it’s a community that falls into the gaming/crypto niche.

Telegram

Chat apps like Whatsapp and Telegram are more mainstream and straightforward. Telegram is better for communities than Whatsapp in my opinion, and most people I know already have their Whatsapp in a cluttered state. So Telegram offers a clean alternative to Whatsapp that most people who have used Whatsapp will find intuitive to use.

Website

The GLC website includes a member directory, recommended resources, upcoming events and other useful tools. I chose to build the site with WordPress since I’m very familiar with the system and it’s probably the most flexible one out there, giving me the agility to pivot features if necessary.

Mobile App

One downside of chat-based apps like Telegram is that announcements and important conversations get lost over time. That is why we are now building a mobile app that will house important announcements, polls and frequently used resources for easy access. The ability to use push notifications could also be very important.

Community Size

Group size is an ongoing experiment and I don’t have any big conclusions so far. At around 50 members it still feels very cozy and manageable, but I’m curious to see how that will change when/if we hit bigger numbers. One other benefit of the curated membership process is that we don’t have a sudden influx of new members. I can sustainably add members and take corrective action if we see that the chat is getting out of hand or if any other problem has been created due to bigger numbers.

IRL Meetups

I am a big believer that there is tremendous value in connecting with people in real life. I’m certainly not a fan of Zoom meetings with people that matter to me. Online meetings have their place and are a blessing in the work context, but I will always prefer meeting people face-to-face when I want to have a deeper experience with them. I also want to be able to share real-life experiences with my circle of friends, such as a good meal, a sunset, playing some sport, or enjoying time with our families and kids playing together.

For this reason, we are putting a lot of effort into IRL meetups during the year where we can get together and strengthen our bonds of friendship and have deeper conversations are encouraged.

In 2022 we had our main meetup in Barcelona, where 7 international families got together. It was amazing to see how smoothly things went, especially considering the number of young children present and the fact that most of the people were meeting each other for the first time. The feedback was great and I was impressed that we had zero issues during the whole weekend. To me, this was a sure sign that we have the right kind of people in the community. It was lovely to see the kids all playing together happily, as one of my main ideals is to give memorable experiences to our kids that they can remember and build upon as they grow older.

We also held a retreat in Montserrat, which was a much more intimate experience; only three members joined this time round. We spent 5 days together, working on our own stuff while also spending a lot of time walking in nature and discussing topics that came to mind. I like doing retreats of this sort and undoubtedly this is something we can expand on in the future.

I hope that we can also use these occasions to travel to new places and explore the world, in so doing also broadening our consciousness and understanding of world culture.

Conclusions so Far

The community has been a great success so far, and I am very excited about working to induct more members and add more value.

The initial injection of funds through the yearly membership will help build a pool of capital that can be used to start building things like a website, and has definitely motivated me to think up further things that can be done further down the line.

Here are some things I am thinking of implementing in the near future:

  • Small Mastermind groups.
  • Access to premium content on the website, curated lists, and a member directory.
  • Monthly group calls around a specific topic.
  • Periodic newsletter highlighting topics discussed and some other extras.
  • Further research and a report on certain topics discussed in the chat.
  • Events: retreats and city meetups.

Interested in joining the community or discussing the topic? Apply here.

Are you also experimenting with network states, startup societies, and online communities? Drop me a line, I’d love to hear about your experience. You can also leave a comment below.

Filed under: Thoughts & Experiences

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Jean Galea

Investor | Dad | Global Citizen | Athlete

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